Innovation and Entrepreneurship

by John Bessant, Joe Tidd

Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons.  The authors have created a new text which  

Genres: Nonfiction, Teaching, Management

476 pages, Paperback

First published June 1, 2007

Reviews

[gramakri]

The authors who are experienced academicians have written this book to provide an accessible and highly structured introduction to innovation and entrepreneurship for students of business and management.

A very comprehensive text book which admirably serves the purpose for which it has been written !

Read more about this book at my professional website - http://www.rgopinath.com/2013/03/19/i...

[Sarah]

ok