There are 3 main sections on this book: the 12 chapters, case studies, and guide on how to use the case studies. This had been one of the better textbooks I have used. The chapters were full of easy to understand information. The only changed I would make would be a change in its layout. The case study section is bigger than the chapter section. I'm also not sure why the guide to use the case studies is behind the case studies. All in all this is a very nice textbook.
School is interfering with my pleasure reading time, so I’m logging this to get reading credit! 😂 I read most of it for my Strategic Thinking grad school class.
Course: Managerial Policy! Wouldn't recommend it to anyone who is planning to learn. As it really coins the terminology for very generic terms, however, examples and cases are very relevant and interesting!
The material is written in s very straight-forward manner that doesn't require much interpretation or instructor explanation. Unfortunately the major downfall of this book is that the cases are fairly outdated, many having not been updated since early 2010. The cases themselves are excellent in that they allow the student to use the theoretical knowledge from the front half of the book and apply it to the case analysis.
An adequate book. The beginning chapters are quite useful, with general information on the business process, strategy, etc. The later chapters are geared more towards large corporate businesses, and for someone like me, these parts are fairly useless. However, I do see the merit in this book being used for a capstone class.