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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Battle-tested strategies for marketing your product or service to victory!
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In "Sun Tzu Strategies for Winning the Marketing War," the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic "The Art of War "into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In "Sun Tzu Strategies for Winning the Marketing War," the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic "The Art of War "into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute
Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
- GenresBusinessManagement
244 pages, Paperback
First published October 20, 2003
5 people are currently reading
52 people want to read
About the author
Gerald A. Michaelson
13 books6 followersGerald A. Michaelson was the author of many business books including the classic The Art of War for Managers, and others in the Sun Tzu series including Strategies for Success, Sun Tzu for Sales, and Sun Tzu for Marketing.
Gerald Michaelson spent over 25 years growing sales for Magnavox/Phillips, in sales, marketing, and ultimately as a Corporate Vice President, using the strategic concepts set forth in this book.
As a writer and consultant he was internationally recognized. As a featured speaker at an international symposium on Sun Tzu's the Art of War in Beijing, China, he also returned to conduct management seminars for the Chinese government utilizing Sun Tzu's strategic concepts. His articles appeared in leading periodicals of his time including Success Magazine, World Executive's Digest and Traveler in Asia, Executive Edge, and Sales and Marketing Management. He also wrote a weekly column for newspapers in the Scripps Howard network. He was a member of the Board of Directors of the American Marketing Association, and of fast growing companies. He appeared on every continent speaking on his insights from Sun Tzu.
Michaelson's diverse experiences as a Korean War Veteran, a Fortune 500 executive, a consultant, writer and author gave him the broad background that culminated in the classic Sun Tzu The Art of War for Managers. His business writings were praised by leaders from corporate CEO's, to military historians, to leading consultants. He passed away in 2005.
In 2010, his son, writing partner, and experienced CEO Steven W. Michaelson updated the timeless classic Sun Tzu The Art of War for Managers in a second edition. Staying true to the principles and thoughts in the first edition, Steve updated the business examples, and added new Managers Examples to continue to help readers understand Sun Tzu's applicability to daily business challenges.
Gerald Michaelson spent over 25 years growing sales for Magnavox/Phillips, in sales, marketing, and ultimately as a Corporate Vice President, using the strategic concepts set forth in this book.
As a writer and consultant he was internationally recognized. As a featured speaker at an international symposium on Sun Tzu's the Art of War in Beijing, China, he also returned to conduct management seminars for the Chinese government utilizing Sun Tzu's strategic concepts. His articles appeared in leading periodicals of his time including Success Magazine, World Executive's Digest and Traveler in Asia, Executive Edge, and Sales and Marketing Management. He also wrote a weekly column for newspapers in the Scripps Howard network. He was a member of the Board of Directors of the American Marketing Association, and of fast growing companies. He appeared on every continent speaking on his insights from Sun Tzu.
Michaelson's diverse experiences as a Korean War Veteran, a Fortune 500 executive, a consultant, writer and author gave him the broad background that culminated in the classic Sun Tzu The Art of War for Managers. His business writings were praised by leaders from corporate CEO's, to military historians, to leading consultants. He passed away in 2005.
In 2010, his son, writing partner, and experienced CEO Steven W. Michaelson updated the timeless classic Sun Tzu The Art of War for Managers in a second edition. Staying true to the principles and thoughts in the first edition, Steve updated the business examples, and added new Managers Examples to continue to help readers understand Sun Tzu's applicability to daily business challenges.
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Displaying 1 - 8 of 8 reviews
December 15, 2015
Bad, bad, bad.
Very dated, sounds like the author wrote it in the "Mad Men" era. Outdated, sexist examples.
Quasi legal recommendations (In fact the authors never take legality into account at any time).
The authors echo platitudes, but never define, explain the import.
Altogether this is a book of fluff that anyone could have "written" by lifting a few sentences from other books on selling.
Don't read it, don't listen to it, and definitely don't waste your money (or your companies money) on this drivel.
The kicker to prove that the author is out-of-date is:
He uses and example of a friend/colleague of his that as a salesman used to drive around with a washing machine in the back of his truck. This was back in the time before most homes had washing machines (clothes washing machines). He would approach a house and say that he had to leave so many units as free "Demos." When we went back on month later to pick them up, most people would buy them.
I grew up in the mid 1960s to mid 1970s. Washing machines were ubiquitous. You would have to go back to the 1940s for this story. So the author was a salesman in the 1940-50s. 60+ years ago.
Very dated, sounds like the author wrote it in the "Mad Men" era. Outdated, sexist examples.
Quasi legal recommendations (In fact the authors never take legality into account at any time).
The authors echo platitudes, but never define, explain the import.
Altogether this is a book of fluff that anyone could have "written" by lifting a few sentences from other books on selling.
Don't read it, don't listen to it, and definitely don't waste your money (or your companies money) on this drivel.
The kicker to prove that the author is out-of-date is:
He uses and example of a friend/colleague of his that as a salesman used to drive around with a washing machine in the back of his truck. This was back in the time before most homes had washing machines (clothes washing machines). He would approach a house and say that he had to leave so many units as free "Demos." When we went back on month later to pick them up, most people would buy them.
I grew up in the mid 1960s to mid 1970s. Washing machines were ubiquitous. You would have to go back to the 1940s for this story. So the author was a salesman in the 1940-50s. 60+ years ago.
March 10, 2021
To the point strategy anyone can apply in business
June 4, 2023
Small tidbits of wisdom here and there but overall hard to follow.
Currently reading
July 7, 2008none yet!
March 30, 2013
A should-read book on marketing strategy for the knowledge worker, manager, executive, or entrepreneur.
December 14, 2014
Simple to read. Application of a 2500 year old strategy at its best
May 5, 2015
Boring
October 19, 2016
A Must read for marketing planners and analysts.
Displaying 1 - 8 of 8 reviews