In his book Follow the Story: How to Write Successful Nonfiction, James Stewart, a Pulitzer Prize-winning author, Columbia University journalism instructor, and former Wall Street Journal front-page editor condenses his extensive knowledge and expertise into an easy-to-follow guide for aspiring writers. The book covers the writing process from idea generation to final editing and includes the author's insights into the opportunities and pitfalls in the nonfiction publishing industry.
However, Stewart published the book in 1998, and the sections devoted to tips on how to get a story published barely mention digital publishing, which was in its infancy at that time. The political references to the Clinton Whitehouse and the business references to the insider-trading scandals of the 1980s also seem like something from a time capsule. Still, the fundamental advice on researching, structuring, writing, and editing a story is timeless.
The author illustrates his points with examples from his published work, and as you would expect from a university professor, Stewart takes a scholarly approach to his subject. For instance, the chapter on structure includes diagrams for outlining a story, and the chapter on proposals includes a detailed analysis of the advantages and disadvantages of each type of story: trends, profiles, narratives, and so on.
Stewart explains that good stories start with good questions. The first step in writing a story is to identify the questions you want to answer for the reader. The story is unlikely to capture the reader's attention if the questions aren’t compelling. Next, the author discusses proposals. This highlights another issue with a book written in the 1990s. He assumes the reader is writing stories for traditional publications, such as books or magazines and devotes considerable attention to pitching stories to these types of publishers. The traditional publishing market has changed significantly since 1998. What worked then may not work now, and many of today's writers are more likely to publish their work as blogs or other digital content, meaning that much of the author's advice on proposals is no longer relevant.
The author discusses a variety of strategies for gathering information, which are geared toward journalists. For example, he explains how to gather information from interviews and the nuances of things like on-the-record, not-for-attribution, and off-the-record sourcing. As would be expected from a former editor at The Wall Street Journal, the author is unwavering in his belief in diligent research and journalistic integrity. While much of this information is irrelevant to many people who write digital content such as blogs, it still provides valuable insight into proper journalistic techniques.
The book does not discuss the fundamentals of copywriting until the fifth chapter, which is more than one hundred pages in. The discussion begins with leads and then moves on to transitions, descriptions, dialogue, and other topics. For me, this was the most valuable and timeless information. However, it can also be daunting for inexperienced writers. Good writing does not usually happen by chance. It takes a disciplined approach, and Mr. Stewart is an excellent, if uncompromising, guide on how to do it.
The book reminded me of George Saunders' more recent book, A Swim in a Pond in the Rain, which uses classic Russian short stories to teach lessons in writing compelling fiction. Both books are written by accomplished authors who have condensed their university classes into similar-sized books. However, they have very different writing styles. Saunders writes beautifully, and I frequently reread passages to better appreciate his artistry. Stewart writes in a no-nonsense style designed to seamlessly convey information from the source to the reader. Much of this difference can be attributed to the differences between fiction and nonfiction, and comparing writers of entirely different genres is unfair. I also admire Stewart's selfless approach to writing. He does not draw attention to himself, allowing the characters and events to tell the story while he gets out of the way. However, even with Stewart's discussion of the more artistic elements of nonfiction, such as character and scene descriptions, he sounds more like an engineer than an artist. At those times, I wished for more poetry and less doctrine.
Nevertheless, this book is a must-read for anyone who wants to write successful nonfiction. Mr. Stewart is an experienced author who gives us a comprehensive guide to writing a good story. At $18 for the paperback edition, the book is much cheaper than tuition at Columbia, and those willing to put in the effort to learn from these lessons will become better writers.