What do you think?
Rate this book
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job―your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what’s going on in your head than it does on what’s going on in theirs. Your expectations, the words you choose, the environment in which you ask these questions―so many factors that you control―can determine whether you hear a “yes” or a “no.” Invisible Influence shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You’ll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how Invisible Influence also includes a 10-step influence template that you can follow for better results in negotiations. When you truly incorporate how you think about and approach communicating with other people, you’ll find that you can persuade anyone, anytime, anywhere to make decisions and take actions that benefit you.
224 pages, Hardcover
First published January 1, 2007
26 people are currently reading
496 people want to read
About the author
Kevin Hogan
79 books65 followersKevin Hogan is the author of 22 books. He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.
In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily,InTouch, First for Women, Success!, and Cosmopolitan.
He has become the go-to resource for analyzing key White House figures.
Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland.
Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.
His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public. Each customized program he leads is fit specifically to the needs of the group or organization. Kevin will give your people new and easy to implement ideas to achieve excellence.
In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily,InTouch, First for Women, Success!, and Cosmopolitan.
He has become the go-to resource for analyzing key White House figures.
Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland.
Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.
His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public. Each customized program he leads is fit specifically to the needs of the group or organization. Kevin will give your people new and easy to implement ideas to achieve excellence.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 19 of 19 reviews
April 9, 2018
I got some invisible power by reading this book, the skill is to find something invisible within this book and was found. Nothing or close to that.
July 1, 2017
In plainspeak, this book regards social engineering, which is a tool that individuals may employ to influence others to take specific actions. Admittedly, these actions could be positive or negative depending on the intent of the social engineer.
Kevin Hogan has only become recently known to me. However, with his execution of this particular book he’s certainly earned my respect.
Invisible Influence is a very pragmatic and easy to follow book that allows people to see how they can socially engineer actions within other individuals.
The book is essentially split into two parts. The first part, which predictably sets the stage for the second part, wasn’t as useful for me personally. It’s not that the information was not practical, or noteworthy. It’s just that for me personally, would have appreciated more information based on studies or references rather than stating certain ideas as matter of fact. Not that the veracity of the author is in doubt. Its just that being able to follow source of data is invaluable for the curious mind, and the book could have offered more in that respect.
Be that as it may, the way the author connotes sincerity in his straight forward approach is rather appreciated. Some books can get bogged down with technical jargon, and in this respect the book flows smoothly.
The cogent explanations that followed his many examples were also top-tier. Various examples were used to bring about many different strands of information to further provide fulcrum for the author’s thesis of the invisible influence individuals may have over others.
Reading the book, the reader is able to realize how the possibilities of the techniques the book features can certainly multiply. And this takes us to the second half of the book.
The second half of the book is composed of 52 techniques that will help an individual become adept at social engineering at an entry level. This part alone was work the price of the book. Each of the techniques mentioned follow a stark methodology that is sure to make proactive individuals more efficient at casting their influence when need by while also noting it when others attempt to do the same.
A book like this will provide the impetus for individuals to increase their repertoire.
Invisible Influence is rousing in its possibilities as it is subtle in its approach. A great bonus is that the author makes it a point to be candid and aware of how these influences can shape circumstances for better or worse. Such awareness is to be highly noted.
Other Suggested Reading:
Tavistock Institute: Social Engineering the Masses
Unmasking the Social Engineer: The Human Element of Security
Mass Control: Engineering Human Consciousness
Emotions Revealed, Second Edition: Recognizing Faces and Feelings to Improve Communication and Emotional Life
Unmasking the Face: A Guide to Recognizing Emotions From Facial Expressions
Thinking, Fast and Slow
Kevin Hogan has only become recently known to me. However, with his execution of this particular book he’s certainly earned my respect.
Invisible Influence is a very pragmatic and easy to follow book that allows people to see how they can socially engineer actions within other individuals.
The book is essentially split into two parts. The first part, which predictably sets the stage for the second part, wasn’t as useful for me personally. It’s not that the information was not practical, or noteworthy. It’s just that for me personally, would have appreciated more information based on studies or references rather than stating certain ideas as matter of fact. Not that the veracity of the author is in doubt. Its just that being able to follow source of data is invaluable for the curious mind, and the book could have offered more in that respect.
Be that as it may, the way the author connotes sincerity in his straight forward approach is rather appreciated. Some books can get bogged down with technical jargon, and in this respect the book flows smoothly.
The cogent explanations that followed his many examples were also top-tier. Various examples were used to bring about many different strands of information to further provide fulcrum for the author’s thesis of the invisible influence individuals may have over others.
Reading the book, the reader is able to realize how the possibilities of the techniques the book features can certainly multiply. And this takes us to the second half of the book.
The second half of the book is composed of 52 techniques that will help an individual become adept at social engineering at an entry level. This part alone was work the price of the book. Each of the techniques mentioned follow a stark methodology that is sure to make proactive individuals more efficient at casting their influence when need by while also noting it when others attempt to do the same.
A book like this will provide the impetus for individuals to increase their repertoire.
Invisible Influence is rousing in its possibilities as it is subtle in its approach. A great bonus is that the author makes it a point to be candid and aware of how these influences can shape circumstances for better or worse. Such awareness is to be highly noted.
Other Suggested Reading:
Tavistock Institute: Social Engineering the Masses
Unmasking the Social Engineer: The Human Element of Security
Mass Control: Engineering Human Consciousness
Emotions Revealed, Second Edition: Recognizing Faces and Feelings to Improve Communication and Emotional Life
Unmasking the Face: A Guide to Recognizing Emotions From Facial Expressions
Thinking, Fast and Slow
March 28, 2022
A good introduction to the power of psychology in marketing and sales. Worth the read for those beginners, like me, who want to dip their toes in that field. I'll say this: I'm so looking forward to finding out if the person I'll end up with have initials close or the same as mine 🤪
July 7, 2016
Interesting; and funny to see myself one of those that thinks they are different from the rest. Although truly, I think I am. Hmmmm. Often I compare fads to the tale of the Emperor with No Clothes. It's like, really, can't you see yourself and how silly you are? I do understand, though, how even attempting to be aware, we still can get suckered into something without being wholly cognizant of the invisible forces we are enmeshed in.
The star ratings given books can be an example of following the crowd. Since I really don't feel capable of judging a book on its literary strengths, I have to go on my "feelings". Before I choose a book, I do read other people's judgments and take them into consideration, to a point. It seems like sometimes people do jump on the popularity bandwagon. As long as I can read a variety of reviews with varying star numbers, I can pretty much discern what books I will enjoy. Not always. Some reviewers, professional ones included, can be pretty invisibly influential. It is a "buyer beware" world.
I loved the cover. Especially since I discovered its "magic" by accident as it sat on my dining room table awaiting a read.
The star ratings given books can be an example of following the crowd. Since I really don't feel capable of judging a book on its literary strengths, I have to go on my "feelings". Before I choose a book, I do read other people's judgments and take them into consideration, to a point. It seems like sometimes people do jump on the popularity bandwagon. As long as I can read a variety of reviews with varying star numbers, I can pretty much discern what books I will enjoy. Not always. Some reviewers, professional ones included, can be pretty invisibly influential. It is a "buyer beware" world.
I loved the cover. Especially since I discovered its "magic" by accident as it sat on my dining room table awaiting a read.
August 10, 2017
We’re influenced by others in everything we do, even if we’re not aware of it. From imitating someone word for word, to doing the exact opposite of someone else just to be different, other people are always guiding our actions. The good news is, the more we understand this influence, the better we can handle it.
May 29, 2015
Another classic text from Kevin Hogan on the best ways to influence, in other words make the communication effective and achieve the desired result. An easy read that makes otherwise complicated theories very easy to understand and implement. Recommended.
October 4, 2017
Nebolo to zlé, ale ničím ma to neprekvapilo. Ako sumarizácia už známych vecí to je dobré. Pokiaľ netušíte prečo stádo reaguje ako stádo a chcete vedieť ako to využiť pri jednaní s inými ľuďmi, odporúčam.
June 22, 2017
I keep looking for "freakonimic" type books. This one is not it, but was still somewhat interesting.
January 8, 2019
Invisible Influence Delivers Higher Sales Records and Better Relationships
First, know that this review is a little bit biased. I am already an avid fan of anything Kevin Hogan has written ever since a girlfriend who was a Sales VP in San Francisco lent me her copy of The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking [If you're in Sales and Marketing at all, you'll want your own copy for your own personal book library.].
Not only was it chuck full of super intelligent sales help, it was also practical. I could immediately go use it and apply it in the Real World of sales, directly with leads and prospects, turning them into customers.
That unique combination of super intelligent material framed with Real World ways you could immediately and practically use it in your sales career has been a Kevin HoganHallmark.
Invisible Influence delivers that same experience. Only this time, unlike all too many authors who just regurgitate the same material over and over again, just with a different frame, in Invisible Influence, Kevin Hogan delivers brand new material. He is constantly reading the Social Psychology academic journals studying human behavior and what we really do, not what we say we will do, and then again, delivers the best of that to us in practical ways we can immediately use it.
In Chapter 1 on Intentional Reality, the material and exercise on developing and bettering your own expectant mind will impact both your sales quota attainment and surpassing this quarter alone. It will also benefit you in your romantic sphere, as well.
Whether you love her or hate her, you will love the material in Chapter 3 on Kim Kardashian's Connectors and sound and names will intrigue you and reveals some fascinating influence triggers which you can use either in business selling or personal romance situations.
As if Invisible Influence was already chock full of cutting edge content that you can use to increase your sales this quarter, Dr. Hogan offers us "A 10-Step Influence Template" at the end of the book to make our influence and selling lives even easier.
If you are business owner, buy a copy for every salesperson in your salesforce. If you're a sales manager, buy copies for everyone on your team and what your quarterly quota surpassing sore.
April Braswell
First, know that this review is a little bit biased. I am already an avid fan of anything Kevin Hogan has written ever since a girlfriend who was a Sales VP in San Francisco lent me her copy of The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking [If you're in Sales and Marketing at all, you'll want your own copy for your own personal book library.].
Not only was it chuck full of super intelligent sales help, it was also practical. I could immediately go use it and apply it in the Real World of sales, directly with leads and prospects, turning them into customers.
That unique combination of super intelligent material framed with Real World ways you could immediately and practically use it in your sales career has been a Kevin HoganHallmark.
Invisible Influence delivers that same experience. Only this time, unlike all too many authors who just regurgitate the same material over and over again, just with a different frame, in Invisible Influence, Kevin Hogan delivers brand new material. He is constantly reading the Social Psychology academic journals studying human behavior and what we really do, not what we say we will do, and then again, delivers the best of that to us in practical ways we can immediately use it.
In Chapter 1 on Intentional Reality, the material and exercise on developing and bettering your own expectant mind will impact both your sales quota attainment and surpassing this quarter alone. It will also benefit you in your romantic sphere, as well.
Whether you love her or hate her, you will love the material in Chapter 3 on Kim Kardashian's Connectors and sound and names will intrigue you and reveals some fascinating influence triggers which you can use either in business selling or personal romance situations.
As if Invisible Influence was already chock full of cutting edge content that you can use to increase your sales this quarter, Dr. Hogan offers us "A 10-Step Influence Template" at the end of the book to make our influence and selling lives even easier.
If you are business owner, buy a copy for every salesperson in your salesforce. If you're a sales manager, buy copies for everyone on your team and what your quarterly quota surpassing sore.
April Braswell
May 28, 2019
while reading this, I felt that I wasn’t learning new things. With time I realised, it is because I knew most of the concepts from books by #Malcolm #Gladwell. It was an interesting finding on my side.
What I mean to say is, if you haven’t read Malcolm Gladwell’s #Blink or The Tipping Point (both reviewed on my page) then this book will be useful for you to know more about influential powers that shape our thinking, behaviour, purchase patterns and decision making. Otherwise if you read Gladwell or you come from a marketing background. This may be repetitive for you! Thank you @aramex media for this book.
What I mean to say is, if you haven’t read Malcolm Gladwell’s #Blink or The Tipping Point (both reviewed on my page) then this book will be useful for you to know more about influential powers that shape our thinking, behaviour, purchase patterns and decision making. Otherwise if you read Gladwell or you come from a marketing background. This may be repetitive for you! Thank you @aramex media for this book.
January 12, 2021
What I particularly liked was the analysis of how people have evolved to use each other as mirrors in one of the early chapters. It talks about invisible influence, how it exists but fails to give the reader detailed insights about how invisible influence can be used as a daily tool. Some tips throughout the book and at the end are useful to have back in the head during negotiations or when persuading someone. Start with the last chapter when reading the book. I had to push through to finish it, wasn't extremely engaging.
November 14, 2020
Stopped reading at 37.58%; I find that the points conveyed were not very applicable to me personally. The points were research-based, could probably be more useful for those in Sales and Marketing or guys who want to learn pursuing a girl as the examples given were mostly in those fields - while as a girl, I personally don't find the examples of how to pursue someone work as much as they would to a guy.
July 22, 2023
استغرب من مؤسسة مرموقة مثل جرير بات تسمح بطباعة هذا الكتاب والذي يحمل في طياته مصائب وكوارث لغوية.. تقييمي للترجمة هو تحت الصفر .. الكتاب لا يحمل اي قيمة لمن يحب آن يقرا او يطلع على تجارب أو درسات في عالم النفس او التسويق
نصيحة لا تضيع وقتك
نصيحة لا تضيع وقتك
September 29, 2018
And your point is...?
February 14, 2019
Ok book. Some common psychological studies referenced. Wouldn’t read it again. May review some of the chapter summaries they gave.
December 23, 2019
إرشادات واضحة ولكنها خفية عنا وبإكتشافها ستزيد من فن أقناع لدينا مهما كان شخص الذي تحاول أقناعه وهذا مايريد كاتب كيفن هوجان توضيحه بطريقة رائع+
January 10, 2020
كتاب جيد فيه بعض الأفكار حول التأثير سواء في المجال الشخصي أو التجاري لكن فيه بعض الاستطرادات الزائدة
July 9, 2013
I found several insights interesting, like the concept of context being the most important determinant of a person's susceptibility to being influenced. Overall, however, the "how-to" recommendations did not inspire me because they seemed to be re-purposed from other sales books and I did not care for the author's style of connecting to the reader.
June 1, 2016
İnsanların kararlarını anlamak ve onları ikna etmek zor bir iş olsa gerek. Bu konu üzerine okumalara devam etmeliyim.
Displaying 1 - 19 of 19 reviews