THE Group for Authors! discussion
Publishing and Promoting
>
Is anyone making money with Lightning Source print?



I published my first ebook (Nine Lives of Adam Blake) in February through Amazon, Smashwords, and the Nook bookstore. It has sold well and received positive feedback as an ebook, but I’ve had dozens of potential customers ask when they can buy it in print. I’ve researched small publishing companies, considered short runs through CreateSpace and Blurb, but after reading this thread it sounds like Lightning Source may be my best option. My objective is to have a high-quality product that’s easily accessible by the local, independent bookstores with whom I’ve built a relationship. Does it sound like Lightning Source is for me? I’m fine with trading higher cost for higher quality, and if the only other “con” with LS is that the book may occasionally be out of stock (e.g. ships in 3 weeks) at Amazon, I think that’s something I can live with. If there’s anything else I’m missing please let me know. There are so many options & variables it can make a non-business-savvy writer’s head spin.
Oh, and a question regarding returns: CreateSpace does not allow returns and Lightning Source does, correct? Who eats the cost when retailers return the books? Lightning Source? The author?
Thanks!


1) Cost and shipping estimates
2) A sample of a book they've printed (or some titles so you can go to your local book store or B&N and flip through them)
3) Samples of their paper stock (I recently had a printer send me samples of their 50# and 55# stock)
and ask them about how much time it takes between when they receive the order and when you receive the books.
Hope this helps...if I think of more, I'll let you know!








I've had the same problem with Amazon. Please do let us know what Amaz tells you when you contact them.






Paul wrote: "Bookstores hate Amazon/Createspace. One alternative is Lightning Source/Ingram who distributes print books to bookstores worldwide. There's an option to accept returns from bookstores or not. I don..."




Yes, every different format needs a unique ISBN number, as bookstores reference to it to ensure that they deliver the format the customer orders.




In terms of Ingram, they ARE Lightning Source and for the indie author IngramSpark, which is what I use.
I'm currently thinking of moving everything to Ingram as they can do everything CreateSpace/Ingram can do, but also have wider distribution channels for both POD and ebooks.
I did an analysis of POD purchases for my own use and even though the unit price is less through CreateSpace, their shipping/handling costs are double Ingram.
Hope this helps.





I'm happy to report that Amazon fixed the problem. They were prompt to reply and now the POD books are available without a back-order or delay.



Here's the problem: as a Canadian I selected for the paperback $35 list prices in Canada, the US and Australia - I'm just taking less royalty in Canada and Australia. I also selected a 40% trade discount. Now it seems LSI is offering the book to booksellers in Canada, including Amazon.ca, through the Ingram Group at a 20% trade discount off US$35. Given the 20% currency discount, that means Canadian booksellers are being offered the book effectively at CDN$35, so naturally they are marking it up by 20% and I am back to the "Canadians pay more" scenario, not to mention the book clearly says $35 CAD on its back, and I clearly selected that price with LSI. I feel like an idiot!
This is all emerging in the past few days as the pricing anomalies have surfaced and I have been drilling through the LSI bureaucracy, so far with little success. Has anyone had similar issues?

http://www.amazon.com/13-760-Feet-Per...
I recall the setup process was a bit lengthy, and not entirely intuitive, but manageable. Since sitting it up though, there has been no maintenance except a yearly Ingram fee.
I'm not trying to promote Lightning Source over any other service. I only mention that my relationship with them is a good one.
Cheers, Mark L. Berry
Airline pilot / Author / Contributing Editor for Airways Magazine

Your objective is similar of min, but the difference is that you talk about marketing,but For the author How can marketing his books؟؟؟.
in all cases, it is similar problem, but we did not find a solution.
thanks
https://www.goodreads.com/topic/show/...


From what I understand there are 2 ways to have your book stocked (or 3 if you include traditional deal/big publisher/nationwide distribution.)
One is to establish a relationship with your local B&N or bookstore and have them stock your books on consignment. You only get paid when the books sell, but the store doesn't have any outlay as you provide the books and can obviously take back any unsold stock.
I live in New Zealand, so couldn't walk into a B&N and ask, so went about it another way. B&N have a submission process that I went through. You submit 2 copies of your paperback along with a marketing plan. They evaluate whether or not they will carry your book. It takes a couple of months to go through their process. My book was approved last year, meaning it is now in their internal computer system as being available for stores to order. The advantage of going through that process is it takes you out of the slush of the Ingram Catalog (which has thousands of titles). I am told my book is stocked in about 25-30 B&N stores.
Bookstores want to stock books that sell and just like gaining visibility on Amazon, you need a well thought out marketing plan. You need to show how your book is selling overall, identify your target audience and show how you will direct customers to the store.