Why do we find ourselves living in an Information Society? How did the collection, processing and communication of information come to play an increasingly important role in advanced industrial countries relative to the roles of matter and energy? Is this change recent--or not? Beniger traces the origin of the Information Society to major economic and business crises of the past century. In the USA, applications of steam power in the early 1800s brought a dramatic rise in the speed, volume and complexity of industrial processes, making them difficult to control. Many problems arose: train wrecks, misplacement of freight cars, loss of shipments, inability to maintain high rates of inventory turnover. Inevitably the Industrial Revolution, with its ballooning use of energy to drive material processes, required a corresponding growth in the exploitation of information: "the Control Revolution." Between the 1840s and the 1920s came most of the important information-processing and communication technologies still in use: telegraphy, modern bureaucracy, rotary power printing, postage stamps, paper money, typewriter, telephone, punchcard processing, motion pictures, radio and TV. Beniger shows that more recent developments in microprocessors, computers and telecommunications are only a smooth continuation of this Control Revolution. Along the way he touches on many fascinating topics: why breakfast was invented, how trademarks came to be worth more than the companies that own them, why some employees wear uniforms and whether time zones will always be necessary. The book is impressive not only for the breadth of its scholarship but also for the subtle force of its argument. It will be welcomed by sociologists, economists and historians of science and technology.
A really ambitious book which I think ultimately succeeds to achieve what it set out to—argue that "control" has been *the* major facet of our society since the Industrial Revolution created a production capacity which outstripped our distribution and consumption capacities. The most interesting parts of the book, for me, were the insights into the need to create demand to offload the massive inventories being created through mass production. This is essentially arguing that production did not meet demand, but demand needed to be created to meet production. If one accepts this premise (and I don't see why one wouldn't) it really *does* end up accounting for the origins of our own society, whose systems of distribution and production find the very fundament of their existence within their being able to stoke ever-increasing demand. This has shifted from material products to information (a shift Beniger links to Claude Shannon's influential Masters thesis of the 1930s which argued that, “information can be treated like any other quantity and be subjected to the manipulation of the machine.”).
But there's a grander, more overarching thesis here—that human societies have been growing larger and larger, from tight-knit, centralized societies of weak, relative control, to diffuse, decentralized societies of strong, totalizing and widespread control. Let’s make a mental picture of this. Let’s take a basic unit of organization—the family. In fact, let’s be more precise and say the traditional family. In the family, the personality of the patriarch (or matriarch, whatever you please, it is irrelevant in this case) is the organizational principle. Control is very top heavy. There is no appeal to reason in the family structure, but an appeal to the personality of the patriarch whose word is vested in tradition alone. This is, then, a vertical and arbitrary system of control, since an appeal to reason is not sought, just obedience to tradition, which is self justifying, that is, tradition seeks no principle outside of itself for its justification. Yet, the scope of control is extremely limited in the case of the family, for the family is limited in its ability to extend beyond blood lines and/or systems of trust and honor. So while the word of the patriarch is total, it is also extremely compromised by its limited scope. Throughout this book, we will see a move away from centralized organizational principles based on tradition and personal relationships towards more decentralized organizational principles based on depersonalized, horizontal as opposed to vertical organization, that appeals to a systematic rationale. In its appeal to rational principles which may be extended on a mass scale and thus its ability to cast a wider net of distribution and influence, the decentralized system of control is more complete and totalizing, the thesis here being that decentralized, depersonalized, rational-systematic organizations have stronger control capabilities than centralized, personalized, traditional ones. In summary, what we witness in this book is a shift from societies whose organizational structure draws its authority from personality or tradition, towards organizational structures that draw their authority from bureaucracy, or systematized organization.
In a sense then, Beniger’s first few chapters illustrate what he regards as a natural tendency mirrored in human societies towards increased entropy, or diffusion. Yet, in the resistance to heat death or the chaos, human society responds to these crises that pose a threat to their ability to exercise control through more decentralized yet increasingly more totalizing structures. It really does seem contrary to common sense, but the Beniger demonstrates his proof pretty well. I'm convinced, anyway.
My only critique of the book is that Beniger (strangely) doesn't get into the military origins of the internet, which seem to further support his thesis of *control* being the major export of our systems of communication. Read Yasha Levine's 'Surveillance Valley' for this insight. Shoshana Zuboff's 'Surveillance Capitalism' (which I haven't read yet, I'll admit!!!) can be seen as an expansion on Beniger’s theme of growing and more totalizing horizontal control that has found its way into our own young century. If Beniger’s history stressed the premium placed on the power of information by corporations and public institutions, Zuboff argues that now companies, through the proliferation of smart devices like phones, refrigerators, thermometers, and other gadgets, our own private lives have become increasingly under the microscope, quantified and sold as data by companies such as Google and Facebook. In what Zuboff calls the “prediction imperative,” the drive of surveillance capitalism to achieve certainty through behavior modification has reached its peak in the collection of what is termed in the book as “behavioral surplus,” or taking things which live outside the marketplace, like our private behavior and habits, bringing them into the market and turning them into commodities. As industrial capitalism claimed nature for commodities such as raw materials and land or real estate, surveillance capitalism, Zuboff argues, claims private human experience for the market dynamic, as a free source of raw material to be translated into behavioral data combined with advanced computational abilities to spit out products, prediction products sold in a new kind of marketplace that trades exclusively in human futures—the future action of our behavior.
I wonder what can be done about it? It's hard not to take the black pill on this one. But there's also the notion that we simply *can't* fight back in the sense that we attempt to "undo" the control revolution. Instead, perhaps the better way of thinking about these things is how can we make the advances of the control revolution serve different ends rather than growth, which seems to serve fewer and fewer people as it is increasingly wrapped up in assets and fictitious capital? Can the predictability of outcomes through feedback serve different ends? I'm not fully resolved on any of these questions, but Beniger's book did its duty in provoking me to ask them...
I think I was in dire need for a book like this, seeing how much it helped me in the understanding of certain ideas. I would consider it more as a tool for learning and research than an "absolute" thesis of any kind. A very well founded and "clear" -- to a certain extent -- demonstration of how material systems --human or "non human"-- get to such complex stages of structural organization to sustain information processing.
Now my secret adoration for the postal and library systems can finally feel historically justified.
When did the transfer of information come to replace material goods? What are the true causes of change and particularly social change and the “crisis of control” generated by the Industrial Revolution? Why did the Information Society seemingly occur so rapidly? How may we come to understand the past so that we may shape the future? These are some of the questions Beniger attempts to answer in his sprawling history of the emergence of the Information Society. His story begins in the mid-1800s (though he takes us back to the beginning of the universe) to the present. He performs his quest by exploring the relationship between information and control in all “living systems” from individual cells to global markets.
In the first part of the book, Beniger takes us on a journey through societal transformations in control. It is here that he first introduces the ‘crisis of control’ that occurred after the Industrial Revolution, resulting in the Control Revolution. He proposes two methods for controlling large social systems: rationalization, or the “move away from the government of men to the administration of things” (15), and bureaucracy, first articulated by Max Weber as a control technology for coordinating collective activity toward “explicit and impersonal goals” (13). He illustrates that by responding to the increasing need for control in production, distribution and consumption, technological change is whittled by feedback and information processing. This convergence of “information-processing and communications technologies is increasing digitalization…which makes communication from persons to machines, between machines, and even from machines to persons as easy as it is between persons” (25).
It is in the second section Beniger’s primary question is why has information, among all of the possible commodities, come to dominate the economy? He shows that information processing, communication and control are ancient functions that exist in even the simplest living system; however, they did not surface as a concept until the rise of the Information Society.
Though information is embedded in animate as well as inanimate forms of life, he does not mean for us to get stuck on the concept of information as the way of understanding technological development and societal change; on the contrary, he wants us to see that all living systems are end-directed, which is an “essential property of control” (35). He shows that the answers to our questions concerning information society lie in physical existence, and that bureaucracy, and thus Technology, is a product of society, which is a product of our very emergence from inorganic dust. He reminds us that “information processing might be more properly seen as the most natural of functions performed by human technologies, at least in that it is shared by every cell of every living thing on earth” (59).
In Chapter 3 Beniger will trace our evolution from inorganic dust to technological societies, and show that social existence is controlled existence. It is here he expands his concept of control to look into all social structures. He defines three problems for control: being (maintaining organization), behaving (adapting to external conditions), and becoming (reprogramming while also preserving). He uses the example of traffic control again to show how meaning is programmed into social interaction. His example shows that though the drivers choose to obey the lights, there is a “much more comprehensive symbolic system of control involving law, convention, and etiquette” (95) under the surface. He shows us that the most perfect and efficient programming still resides in genetic programming.
Beniger concludes his sweep of the history of humanity by finding that although agriculture and foraging is a kind of processing of matter and energy used for sustainability, “material processing has begun to be eclipsed in relative importance by the processing of information” (426). He does remind us here of his original question, which is why and how this came to be. He reminds us that capital didn’t displace land as an “economic base until the Industrial Revolution”. So the Control Revolution is a comparable “technological and economic ‘revolution’… displacing the industrial capital base by information and information-processing goods and services” (427).
The only critique I really have for this expansive account of technological development is that Beniger doesn’t expand much on the printing press. He gives sprawling, detailed accounts of innovations such as the steam engine, the railroad, and the telegraph and postal systems, yet he largely brushes past the printing press. He also makes barely any mention of religion. I was surprised to find this almost entirely left out of his discussion on tradition to rationality.
Also, since he takes into account such a vast view of human history, it may have been beneficial to include some kind of comparison between the Industrial Revolution’s relationship with Western communities and the rest of the world.
Beniger is hard to follow at times as he does not do a very clean job of organizing his arguments. At times it feels I’m reading the ramblings of a mad scientist. The journey would have been much more enjoyable if he had given us better signposts to alert us to his arguments. I really can’t criticize him for being too thorough; however, at times I felt I had to keep returning to his opening paragraphs to pull myself out of the details.
But all in all, Beniger provides a new perspective countering much of the pessimistic, doomsday views people espouse when it comes to technological change. His suggestions are that technology is a part of the progression of nature, of which we are a part. He unveils the irony of our labeling technology as dehumanizing when it appears to be more human than not. In fact, he shows us how we came to understand nature better through the rapid effects of our own technological creations. He even describes technology as a natural extension of man, extending functions such as respiration or memory.
Just now re-reading this book. Such a goldmine! I've been reading Zuboff's Surveillance Capitalism and it occurred to me to go back to The Control Revolution. They complement one another. Beniger's book covers 1800 to 1980 and attains conceptual clarity about technology and control systems, which is lacking in Zuboff. Surveillance covers late 1990s to the present and benefits from the energized present and the data control problems we are facing in this age of ubiquitous surveillance.
This is a history of the technologies and techniques of controlling industrial processes. It’s both as interesting and as boring as it sounds. Beniger exhaustively surveys the industrial landscape, from materials processing to production to transport to distribution, digging up every kind of feedback mechanism from thermostats to cereal box-top contests and placing it in the context of an ongoing narrative of broadening and deepening control capacities. These control mechanisms both relied upon and were necessitated by the explosive growth in the speed of movements and the mass of productivity unleashed by the Industrial Revolution. Much of the “Control Revolution” begins in the same places the Industrial Revolution did: coal and steel, textile manufacturing, and especially the railroads. It really comes into its own — and develops a class of specialists in control and feedback mechanisms (i.e. industrial bureaucrats) — with the Second Industrial Revolution of the late nineteenth century, which paved the way for a mass consumption society. It’s a truly impressive work in its depth and scope.
It’s also pretty dry. It’s not completely lacking in historiographical zeal- in fact, it makes some big claims about seeing societies as processors of matter and information, organizing itself and the world around it from lower to higher degrees of control as a (ultimately futile) struggle against empathy… but at the end of the day, learning about accounting techniques, factory arrangements, and bureaucratic structures is something that only works for me in small doses. Two things also seemed to be missing. First, the rest of the world- this is a very America-centric story. It would make sense if the US was the center of the Control Revolution, but it would be good to get more of an explanation as to why. Second, not a ton about workers- stuff about Frederick Taylor and other (exploiter/)managers of labor, but not a lot about what seems like a key ingredient- producing and reproducing a labor force to make the whole thing go. That might complicate the picture of a self-organized informational society some, and I guess Beniger prefered to stick with his vision. Either way, an interesting dive into some of the undergirdings of modern society. ****
Read it once and it changed the arc of my thinking and my professional career.
In short, the information revolution (capital I, capital R) started long before we made it electronic. In fact Beniger would have it that the information had to accompany the industrial revolution for industrial tools made organizations more capable or powerful. Yet, absent sufficient information, adequately structured and delivered, those organizations would not have been able to control that new capability and power.
What information was Beniger referring to pre-electronic? The more startling insights or new perspectives for me were schedules and insurance. A practical example of a schedule and its importance in using new organizational capability were train schedules that enabled them to function first without running into one another and second, offering that capability to potential customers.
Insurance as information? I've so integrated what Beniger taught me that I'm no longer sure where his thinking ends and mine starts. But if we think of information and uncertainty as complements and if we think of insurance as reducing uncertainty, then insurance is a form of information.
Made the mistake of lending it enthusiastically to a colleague. When will I learn? I should have bought him his own copy as I would not have lost my extensive margin notes.
Bought a second copy and marked it up too. Lost that one in a fire (along with home and office).
Bought a third copy. Now does that tell you anything?
Quite like the book, so will have to update the review after another reading. For now, have the following summary: the book theorises Control Revolution as a complex of rapid changes in the technological and economic arrangements through which formal or programmed decisions might affect societal control. Structurally, ‘control in living systems’ looks at the three areas, existence/being, the problem of maintaining organization, experience/behaving -- the problem of adapting goal-directed processes and evolution/becoming, the problem of reprogramming according to continuing changes and technological innovation. The 'history of industrialisation' section lays out a historical analysis of economic sectors through the analogy with the essential life processes. The closing part on 'information control' looks at the issues of control connected to production, distribution and consumption.
This book came at the right time and changed my thinking about so many things. I read it in the midst of a reading binge when I was obsessed with science fiction, cyborgs, robots, opera and E.T.A. Hoffmann. Somehow this book seemed to answer so many of the questions that were driving my other reading. Beniger's book is really a study of systems - systems of production and control and the cycle that forces progress. His case studies are fascinating - he makes Quaker Oats seem exotic, and the origins of WalMart store layout seem Freudian. Perhaps WalMart store layout DOES seem Freudian even now, but this book unmasks modernity and uncovers the roots of everyday life, and in the process makes the familiar seem foreign and the natural seem contrived.
Information technology is a combination of computing and communication, both of which have occured to information technology in the latter half of the 19th century. Its role was to fill the gap between availability of numerous technological possibilities which have occurred by the industrial revolution that had taken place a century ago and the immature social infrastructure that blocked their realization. Communication and computation technologies had grown separately until digital computers emerged after the Second World War. Computers combined the two technologies, which drove both of them to new stages of development continuously.
My second gateway book to sociology -- the modern world is the response to a control crisis brought about by the Industrial Revolution. Technology is the external intension of the natural process. The world is about information processing and communication technology. Can't actually image how this author can cooperate all sections of human endeavor into such a book -- pretty clear though -- especially the description of control crisis in the 19th Century U.S.
An account of the deveopment of contemporary technologies of information and communication as apparatus of control for complex and fast societies. The book is very descriptive and lacks a critical reflexion on the political impact of control on the lives of the subjects.