Goodreads helps you keep track of books you want to read.
Start by marking “Simple Heuristics That Make Us Smart” as Want to Read:
Simple Heuristics That Make Us Smart
Enlarge cover
Rate this book
Clear rating

Simple Heuristics That Make Us Smart

3.66 of 5 stars 3.66  ·  rating details  ·  59 ratings  ·  6 reviews
Fast and frugal heuristics - simple rules for making decisions with realistic mental resources - are presented here. Developing computational models of heuristics shows how fast and frugal heuristics can yield adaptive decisions.
Paperback, 432 pages
Published January 1st 1999 by Oxford University Press, USA
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Simple Heuristics That Make Us Smart, please sign up.

Be the first to ask a question about Simple Heuristics That Make Us Smart

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 221)
filter  |  sort: default (?)  |  rating details
Doc Opp
This book lays out the foundations of the fast and frugal program of research in judgment and decision making. However, it is fairly disingenuous at times; most of the arguments it attributes to competing theories are straw men, or horribly corrupted versions of the actual arguments. Results are cherry picked to support the argument; even though much of the theory has a lot of counter-evidence you'd never know it from this book, which is very one sided. If you don't know the literature in judgme ...more
What is the best way to make decisions? Given a limited amount of time and information, how do we decide on the best course of action? And how do we determine what "the best" is?

Cognitive Science studies how people make decisions in real life. There's also a branch of cognitive science which tries to form models of decision making. I read Simple Heuristics That Make Us Smart as a way to figure out if there were any shortcuts to decision making. I didn't find anything globally applicable, but the
"As a measure of the success of a heuristic, we compare its performance with the actual requirements of its environment, which can include making accurate decisions, in a minimal amount of time, and using a minimal amount of information." - for this to be true we only need to define 'accurate decision' as the one arrived at this way.

"We use the term "ecological rationality" to bring environmental structure back into bounded rationality." - as opposed to Simon who neglects environment???????

Heuristische Verfahren waren immer schon mein Thema, immerhin haben wir in einem Forschungsprojekt an der TU Wien eine Heuristik für die menschengerechte Gestaltung von Arbeitssystemen erarbeitet. Mit diesem Buch bringe ich mich auf den aktuellen Stand der Forschung, vieles vertraut, vieles wirklich neu.
Ob das Buch mich selbst "schlau" macht, wie der Titel verspricht, werden wir ja sehen, das müssen andere beurteilen ;-)
Steven Peterson
This work highlights findings from the work of a group of scholars on "decision making shortcuts" (or heuristics). Gigerenzer has become well know in circles focvusing on decision making, evolution, and heuristics. In short, simple decision making techniques, according to research as presented here, can be pretty effective--even when compared with more complex methods.

great must read, will read again)
Chistophe marked it as to-read
Mar 07, 2015
Pamela marked it as to-read
Mar 07, 2015
Brian Connelly
Brian Connelly marked it as to-read
Feb 18, 2015
Rocío Almaral
Rocío Almaral marked it as to-read
Feb 18, 2015
Twan Bizkit
Twan Bizkit marked it as to-read
Feb 15, 2015
Telorian marked it as to-read
Feb 10, 2015
Gitta Wortwein
Gitta Wortwein marked it as to-read
Feb 09, 2015
Chunyan Li
Chunyan Li marked it as to-read
Feb 07, 2015
Prashanth Jnanendra
Prashanth Jnanendra marked it as to-read
Jan 29, 2015
Stephen Moyes
Stephen Moyes marked it as to-read
Jan 22, 2015
Jackson Childs
Jackson Childs marked it as to-read
Jan 20, 2015
Ujjual added it
Jan 19, 2015
Adam marked it as to-read
Jan 14, 2015
Steve Coffee
Steve Coffee marked it as to-read
Jan 11, 2015
Kimberly Hurst
Kimberly Hurst marked it as to-read
Jan 06, 2015
Andrii Dzynia
Andrii Dzynia marked it as to-read
Jan 05, 2015
Andrey-k marked it as to-read
Mar 27, 2015
Jennifer Jacobs
Jennifer Jacobs marked it as to-read
Dec 30, 2014
Jeanne marked it as to-read
Dec 18, 2014
« previous 1 3 4 5 6 7 8 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Strangers to Ourselves: Discovering the Adaptive Unconscious
  • Risk Intelligence: How to Live with Uncertainty
  • Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage, Third Edition
  • Why Choose This Book?: How We Make Decisions
  • False Impressions: The Hunt for Big-Time Art Fakes
  • Choices, Values, and Frames
  • The Search For The Real Self: Unmasking The Personality Disorders Of Our Age
  • The Quest for Consciousness: A Neurobiological Approach
  • Critical Mass: How One Thing Leads to Another
  • Wider Than the Sky: The Phenomenal Gift of Consciousness
  • Twins: And What They Tell Us about Who We Are
  • Kluge: The Haphazard Construction of the Human Mind
  • The Mummy at the Dining Room Table: Eminent Therapists Reveal Their Most Unusual Cases and What They Teach Us about Human Behavior
  • The Future of the Past
  • The Story of Psychology
  • Many Worlds in One: The Search for Other Universes
  • The Principles of Psychology
  • The Paranoid's Pocket Guide to Mental Disorders You Can Just Feel Coming On
Gerd Gigerenzer is a German psychologist who has studied the use of bounded rationality and heuristics in decision making, especially in medicine. A critic of the work of Daniel Kahneman and Amos Tversky, he argues that heuristics should not lead us to conceive of human thinking as riddled with irrational cognitive biases, but rather to conceive rationality as an adaptive tool that is not identica ...more
More about Gerd Gigerenzer...
Gut Feelings: The Intelligence of the Unconscious Risk Savvy: How to Make Good Decisions Calculated Risks: How to Know When Numbers Deceive You Bounded Rationality: The Adaptive Toolbox Adaptive Thinking: Rationality in the Real World (Evolution and Cognition Series)

Share This Book