Tim Hwang
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More books by Tim Hwang…
“the data used in targeting ads are garbage. The algorithms being used to deliver advertising are garbage. Nico concludes that old-school mass marketing, without targeting and audience data, will “create better ROIs in many situations.”4 The whole edifice of online advertising is, in short, bunk.”
― Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
― Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
“In 2017, advertising constituted 87 percent of Google’s total revenue and 98 percent of Facebook’s total revenue”
― Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
― Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
“At its core, advertising is a marketplace for attention. When your eyes breeze over an advertisement as you scroll through your news feeds or read an article, a transaction has occurred. Your attention has been sold by the platform and bought by the advertiser.”
― Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
― Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
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