The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations

by Stephen Denning

The How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Genres: Business, Nonfiction, Writing, Communication, Leadership

246 pages, Paperback

First published October 6, 2000

Reviews

[Hossein Nasrabadi]

به گفته کتاب ایده عالی مستدام؛ این کتاب کمک می‌کنه که ببینید چگونه مشکل موجود می‌تواند تغییر کند. درباره حالت های ممکن صحبت می‌کنه