Work Your Network With The 4Cs: Turn Every Handshake Into a Steady Stream of Referrals

by Ivan R. Misner, Oudi Abouchacra

It's not called Net-Sit or Net-Eat, it's called Net-Work! This book is about how to build a powerful personal network in order to create a highly successful business based on our experience in the global networking group, BNI.What would your business look like if you worked your network to the point where others were referring business to you with both confidence and consistency? For most professionals they are not receiving a steady stream of referrals and the only thing worse is not knowing why.If you knew why some refer big business to you without hesitation and why others do not, you would know exactly what to adjust to move the needle in the right direction.The 4Cs are designed to reveal what boxes you need to tick in the mind of others before you can expect to gain high quality, qualified business referrals, potentially for life.Is it just trust that is single handedly driving the referral engine, is it how good you are at what you do, or does it come down to other factors or a combination of factors such as how you communicate and the size of your network?The 4Cs will help you WORK your netWORK by exposing these boxes and what to do with your weakest link(s) so you can seize more referrals, more business and ultimately a greater opportunity to touch more people’s lives by being you. Although this book is based on our experience in BNI, the methodologies discussed here can work within any healthy networking environment.Over the years, we've learned that networking is more about farming than it is about hunting. It's about building meaningful relationships over time and this book will help you hone in on the things that will help you do that.

119 pages, Kindle Edition

Published July 6, 2022

About the author

Dr. Ivan Misner is the Founder & Chairman of BNI, the world's largest business networking organization. BNI was founded in 1985. The organization has over 5,800 chapters throughout every populated continent of the world. Last year alone, BNI generated 6.5 million referrals resulting in $2.8 billion dollars worth of business for its members.

Dr. Misner's Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written twelve books including his latest #1 bestseller, "Networking Like a Pro".

He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute - a referral training company with trainers around the world. In addition, he has taught business management and social capital courses at several universities throughout the United States.

Called the "Father of Modern Networking" by CNN and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is considered one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.

Dr. Misner is on the Board of Trustees for the University of La Verne. He is also the Founder of the BNI-Misner Foundation and was recently named "Humanitarian of the Year" by a Southern California newspaper. He is married and lives with his wife Elisabeth and their three children in Claremont, CA. In his spare time!!! he is also an amateur magician and a black belt in karate.

Reviews

[Jerry Summers · Rating 4 out of 5]

As a BNI member I appreciate the effort Dr Ivan Misner puts into educating about networking. Networking is a skill we don’t learn in school but that would be helpful. The 4C: competence, credibility, clarity and connectivity is a baseline for how to get more, better referrals from your network. As an engineer I like the idea of assessment to measure and improve your Cs.