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Logódesign - Ötlettár - Inspiráció 50 mestertől
Bármerre nézünk, a logók mindenütt ott vannak. Eszméket, elveket és persze konkrét dolgokat jelenítenek meg. Elsősorban termékeket, vállalatokat és intézményeket azonosítunk velük, és hozzájuk kapcsoljuk ezek hitvallását vagy filozófiáját is. A könyvben bemutatott 50 logó nagyszerű példája annak, hogyan lehet szavakból, monogramokból, szimbólumokból, formákból vagy képekből emlékezetes és a brand identitását kifejező logókat alkotni.
- GenresDesign
128 pages, Paperback
Published January 1, 2019
4 people are currently reading
113 people want to read
About the author
Steven Heller
324 books205 followersSteven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Edition, Handwritten: Expressive Lettering in the Digital Age, Graphic Design History, Citizen Designer, Seymour Chwast: The Left Handed Designer, The Push Pin Graphic: Twenty Five Years of Design and Illustration, Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits, The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design. He edits VOICE: The AIGA Online Journal of Graphic Design, and writes for Baseline, Design Observer, Eye, Grafik, I.D., Metropolis, Print, and Step. Steven is the recipient of the Art Directors Club Special Educators Award, the AIGA Medal for Lifetime Achievement, and the School of Visual Arts' Masters Series Award.
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Displaying 1 - 8 of 8 reviews
September 27, 2020
It’s a great book if you want to know what makes a successful logo and how to design one! The book opens with an introduction about how a logo is made up of an idea and an identity. Then 50 case studies of international logos feature in themed groups. There are creative exercises for the reader to complete if they want to do free logo design. This shortish book (128 pages) is a useful introduction to logo design for business or non-profits.
My motivation for reading this book is wanting to know more about logo design. I also want to know how to design my own logo for free. It’s the first book I’ve read about this subject and I really enjoyed it. I have not thought previously about what a logo is supposed to do, so this is a real eye-opener. The introduction is great at explaining the purpose of a logo and how it combines an idea and an identity.
I enjoyed the case studies, there is a wide range of logos from different times and different countries. Many are international brands, some very modern and some older. Some logos I recognise and some are new to me. The logos are mainly for businesses but there are also logos for events (Tokyo Olympics) and a trade union turned socio-political movement (Solidarity/Solidarność). The case studies are group by logo type e.g. letters with personality, memorable monograms, symbols, illustration with humour etc.
The best bit of the book for me is the double page after each themed section which encourages the reader to have a go themselves at designing logos based on the different themes. This is a great creative addition which is both fun and really useful for those who seek to design their own logo. The book also has a glossary and further reading if you want to deepen your understanding. In reading this book I am developing a new appreciation for this design and branding aspect!
My motivation for reading this book is wanting to know more about logo design. I also want to know how to design my own logo for free. It’s the first book I’ve read about this subject and I really enjoyed it. I have not thought previously about what a logo is supposed to do, so this is a real eye-opener. The introduction is great at explaining the purpose of a logo and how it combines an idea and an identity.
I enjoyed the case studies, there is a wide range of logos from different times and different countries. Many are international brands, some very modern and some older. Some logos I recognise and some are new to me. The logos are mainly for businesses but there are also logos for events (Tokyo Olympics) and a trade union turned socio-political movement (Solidarity/Solidarność). The case studies are group by logo type e.g. letters with personality, memorable monograms, symbols, illustration with humour etc.
The best bit of the book for me is the double page after each themed section which encourages the reader to have a go themselves at designing logos based on the different themes. This is a great creative addition which is both fun and really useful for those who seek to design their own logo. The book also has a glossary and further reading if you want to deepen your understanding. In reading this book I am developing a new appreciation for this design and branding aspect!
August 7, 2019
The best logos are those conceptually connected to the service or product it describes, are memorable graphically (via typography, color or imagery), and hold up well beyond trends or changes in company ownership/structure.
“The Logo Design Idea Book" is filled with many of those kinds of logos. While part of an existing book series by Steven Heller & Gail Anderson (already covering themes of typography, graphic design, and illustration), this collection of short case studies are compelling with their backstories and design rationales. While previous editions showcased works that could stand alone without explanation, It’s the history behind these design creations past or present, that give a certain richness to make them so timeless and effective.
The beauty of their existence is also remarkable in their brand building qualities applied across media, particularly for those conceptualized before “branding” or brand systems were even a thing (e.g. Leica, Braun). Yet, some logos have such a strong connection to their origin stories or enduring impact in culture, that make it all the more challenging or perhaps unnecessary for contemporary designers to update any part of it (e.g. FedEx, IBM). Thankfully, there are several present-day projects included that inspire, innovate, change or challenge norms and take characteristics from some of the smartest logo designs into the modern age.
For fans, students, instructors, and creative practitioners of logo design, this idea book is evidence of how diverse masterful logos can be. Whether a single colour treatment, a custom logotype, a monogram, a brand evolution or revolution, a mark that uses shape flexibly, or fluid modular logos that allow endless options, the world of logo design is constantly captivating and impressive—as long as original ideas are brought to fruition.
“The Logo Design Idea Book" is filled with many of those kinds of logos. While part of an existing book series by Steven Heller & Gail Anderson (already covering themes of typography, graphic design, and illustration), this collection of short case studies are compelling with their backstories and design rationales. While previous editions showcased works that could stand alone without explanation, It’s the history behind these design creations past or present, that give a certain richness to make them so timeless and effective.
The beauty of their existence is also remarkable in their brand building qualities applied across media, particularly for those conceptualized before “branding” or brand systems were even a thing (e.g. Leica, Braun). Yet, some logos have such a strong connection to their origin stories or enduring impact in culture, that make it all the more challenging or perhaps unnecessary for contemporary designers to update any part of it (e.g. FedEx, IBM). Thankfully, there are several present-day projects included that inspire, innovate, change or challenge norms and take characteristics from some of the smartest logo designs into the modern age.
For fans, students, instructors, and creative practitioners of logo design, this idea book is evidence of how diverse masterful logos can be. Whether a single colour treatment, a custom logotype, a monogram, a brand evolution or revolution, a mark that uses shape flexibly, or fluid modular logos that allow endless options, the world of logo design is constantly captivating and impressive—as long as original ideas are brought to fruition.
May 5, 2021
Although I kind of wish there are more information about each logo in this book given to its price, but I really appreciate the short yet comprehensive notes. I could Google more about the case studies of each logos if I want to, so it's not really a big deal.. The fact that it is as it is makes it easy for me to read them
Overall, this book is such a good book to have around if I want to get some inspirations. It reflects lots of knowledge & research from the writer and I appreciate it. It has depth despite the simplicity.
Overall, this book is such a good book to have around if I want to get some inspirations. It reflects lots of knowledge & research from the writer and I appreciate it. It has depth despite the simplicity.
January 13, 2023
I find hidden symbols, like the arrow in the negative space of FedEx, neat. But if I came to this book thinking "there's not a lot of depth to corporate branding," I suppose I didn't finish the book with a deeper regard for these images. Creators will almost certainly get the most out of The Logo Design Idea Book, which offers a little over 100 logos. Would the book be more useful or more illustrative if it included logos that failed? There were instances of corporate rebranding, but the discarded logos are not included.
2.5 stars.
2.5 stars.
January 19, 2021
A treasure trove of modern logo case studies. Lots of inspiration to be found in this! I appreciated the history lesson of each mark in addition to their qualities which make them so memorable and exemplary. Great read!
June 30, 2021
Kiedy w tekście była mowa o modyfikacjach logo zabrakło mi rysunków przedstawiających te wszystkie etapy, zamiast samego finału
April 19, 2022
I found parts of this book super inspiring ☺️
November 10, 2022
Not enough examples and not enough information or insights on the design process
Displaying 1 - 8 of 8 reviews