What do you think?
Rate this book
Search Engine Optimization for Dummies
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:
Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buckSearch Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
408 pages, Paperback
First published April 14, 2004
93 people are currently reading
446 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 35 reviews
November 21, 2015
کتاب خوبی بود، ولی پیشنهاد من دانلود فیلم های آموزشی سایت لینداست، هم کارتون رو راه میندازه هم وقت کمتری میگیره ازتون، البته خب اینقدر عمقی و پایه ای درک نمی کنید مطلب رو
December 23, 2018
A fine read on Search Engine Optimization (SEO)
November 5, 2021
Very insightful, with many great resources.
October 16, 2017
This is one of the must-read SEO books for understanding the fundamentals of search engine optimization! The following information can be found in the book;
-on-page and off-page optimization
-search engine friendly websites building process
-the actions before, during and after submitting the website
-various useful tracking tools
-on-page and off-page optimization
-search engine friendly websites building process
-the actions before, during and after submitting the website
-various useful tracking tools
July 19, 2016
If you really suck at Search Engine Optimization (SEO) and don't even know what this title is about, please do yourself a favor, get a copy of this book, stop reading my comment and start reading this book.
Well, if you are still reading this second paragraph of my comment, then you really would like to know what this book is about. Ok, then let me put it in a few simple words for you.
Search Engine Optimization (SEO) is a profession and a set of fabulous skills that will help you improve your website ranking in a search engine. There are so many little things that go into a website and search engine optimization, very technical things, and you need to know them in order to attract visitors to your website. So, if you read this book, you will have a better understanding of what I am talking about. And seriously, Mr.Peter Kent, the author, has done a tremendous job explaining and demystifying SEO in his book with nice separate chapters and step by step explanation.
So, please save yourself some time. Get a copy of this book. Read it, re-read it, and proof read and go to your website, apply your skills and enjoy your search engine ranking.
Well, if you are still reading this second paragraph of my comment, then you really would like to know what this book is about. Ok, then let me put it in a few simple words for you.
Search Engine Optimization (SEO) is a profession and a set of fabulous skills that will help you improve your website ranking in a search engine. There are so many little things that go into a website and search engine optimization, very technical things, and you need to know them in order to attract visitors to your website. So, if you read this book, you will have a better understanding of what I am talking about. And seriously, Mr.Peter Kent, the author, has done a tremendous job explaining and demystifying SEO in his book with nice separate chapters and step by step explanation.
So, please save yourself some time. Get a copy of this book. Read it, re-read it, and proof read and go to your website, apply your skills and enjoy your search engine ranking.
January 3, 2013
Great book!!! I have this as an ebook if anyone wants it. I will send it to you, you will save alot of money. ontact me at isabellaf104@gmail.com
August 12, 2018
http://imeducatingmyself.com/search-e...
If you’re looking for a good book about SEO (Search Engine Optimization) – than you should definitely read this one, because this book offer so many value and even if you’re not an expert and have superficial knowledge about SEO, you can see that this book is written by a professional. I was looking for a good book about SEO because I needed to learn more about it, so I can do proper improvements on my Blog in order to improve rankings and get more visitors to it.
The book is fairly long, and you might want to read it and using chapter by chapter in order to check out your site and work on improvements and then continuing on the next chapter. I have to say that I was familiar with SEO because I did read a lot about it online, and I read couple of other books; but everything seems like information are lacking, and this book confirm that. Here is everything laid out in good order, how to detect problem(s), and how to work on fixing those problems(s).
If you’re looking for a good book about SEO (Search Engine Optimization) – than you should definitely read this one, because this book offer so many value and even if you’re not an expert and have superficial knowledge about SEO, you can see that this book is written by a professional. I was looking for a good book about SEO because I needed to learn more about it, so I can do proper improvements on my Blog in order to improve rankings and get more visitors to it.
The book is fairly long, and you might want to read it and using chapter by chapter in order to check out your site and work on improvements and then continuing on the next chapter. I have to say that I was familiar with SEO because I did read a lot about it online, and I read couple of other books; but everything seems like information are lacking, and this book confirm that. Here is everything laid out in good order, how to detect problem(s), and how to work on fixing those problems(s).
December 26, 2023
I thought this book did a good job of introducing SEO, how it works, and exactly what steps to take to implement it effectively on your website. That being said, it seems to assume you're building your site yourself from the ground up with no assistance, so large swaths of it (like the backend stuff that's handled by my website provider) were not useful to me. I took a lot of notes on the relevant sections, though, and I'll be using what I learned to get my website SEO up to snuff for 2024!
October 18, 2019
Dieses Buch hat mir sehr dabei geholfen meine Webseite zu pushen, vor allem die Unterseite Skijacke Damen Sale hat davon sehr profitiert. Das Buch ist einfach geschrieben und so für Jedermann (auch Anfänger) verständlich. Ich kann dieses Buch nur weiterempfehlen, da es mir sehr geholfen hat Ordnung und Struktur einzubringen.
July 13, 2022
Effective search engine optimization "SEO" is important for any not only ecommerce business, but also for any business, which has a website. For effective SEO service you need to contact SEO firms like LinkArchitechts.com etc. as they used white hat SEO methods to promote your website and assure you about top search results.
September 12, 2018
I found this as an okay "Theory Book". Actual implementation either be mastered by watching youtube videos (initially) and then by actual practice on your website. I think, if you want to pass theory then go for it, if not then Youtube.
Read
September 5, 2020This book is insane. It put me on the road of SEO back in the days. Use it as a reference and backgrounder of anything related to search engine optimization if you are new to the field. See if there are new editions as 2004 ed is no more updated.
July 19, 2022
As an SEO expert myself, I really enjoyed this book.
It was packed with knowledge and very nearly up-to-date too.
Would recommend for anyone in marketing or IT as this is a very wide-spread important area of knowledge.
A lot of this book I already knew, but it was good to review it!
4.8/5
It was packed with knowledge and very nearly up-to-date too.
Would recommend for anyone in marketing or IT as this is a very wide-spread important area of knowledge.
A lot of this book I already knew, but it was good to review it!
4.8/5
January 25, 2024
The book is very interesting. Thanks to SEO it helps, us to increase profits and attract many new customers to our new or old website. Btw, I can recommend an excellent company that will help you with this https://octopus.co.ua/en/
January 22, 2025
I've read both the 5th and 7th edition and both were excellent. While AI is changing the AI landscape (and not covered in this book) SEO for Dunmies provides the solid foundational information that is still needed for SEO (at as of January 2025)
October 15, 2018
خوب بود از صفر شروع کرده بود ولی خیلی چیزها زیاد از حد توضیح داده بود یه جاهایی رو..
February 23, 2021
Very complete introduction (maybe even too complete). I learned a lot.
February 25, 2017
Too outdated to be of much use
March 28, 2011
The successful “… for dummies” series of books is known the world over for the diversity of titles provided. Their recognisable covers provide reassurance and familiarity in a world of books that can seem a little daunting to the nervous.
“Search Engine Optimisation for Dummies” by Peter Kent is no exception to the rule. Recently updated into a 4th edition for 2011, the book splits the task of SEO (Search Engine Optimisation) up into 23 chapters of detailed information. This allows the reader to tweak their site so that the major internet search engines can find their sites, and hopefully push it up the page rankings.
From basic search techniques to how to submit your site to the search engines, this is a book that does not scrimp on the things that need to be done to make your SEO work effective. There is a lot of information contained within this book, and it can be difficult to keep track of the important notes, but Peter Kent has thought of this, by annotating the pages with symbols that identify important Tips, Warnings and things to Remember.
This is a book that similar to a text book, is designed to be used. The formatting will be familiar to anyone who has picked up a “…for Dummies” book before. This book does not disappoint.
Search Engine Optimisation is a bit of a black art, so anything that will assist a web designer in how to optimise their site for Google, Yahoo and Bing (other search engines are available) will help. This book does that in bucket-loads and will be a worthy edition to any bookshelf.
“Search Engine Optimisation for Dummies” by Peter Kent is no exception to the rule. Recently updated into a 4th edition for 2011, the book splits the task of SEO (Search Engine Optimisation) up into 23 chapters of detailed information. This allows the reader to tweak their site so that the major internet search engines can find their sites, and hopefully push it up the page rankings.
From basic search techniques to how to submit your site to the search engines, this is a book that does not scrimp on the things that need to be done to make your SEO work effective. There is a lot of information contained within this book, and it can be difficult to keep track of the important notes, but Peter Kent has thought of this, by annotating the pages with symbols that identify important Tips, Warnings and things to Remember.
This is a book that similar to a text book, is designed to be used. The formatting will be familiar to anyone who has picked up a “…for Dummies” book before. This book does not disappoint.
Search Engine Optimisation is a bit of a black art, so anything that will assist a web designer in how to optimise their site for Google, Yahoo and Bing (other search engines are available) will help. This book does that in bucket-loads and will be a worthy edition to any bookshelf.
August 15, 2010
I recently tried to explain SEO to my sister by saying that Google was like a librarian that talks to a lot of people about what they're looking for. Not the greatest analogy, and I think Peter Kent makes a better job of simplifying SEO in this book.
Although aimed at n00bs, I think you could launch a pretty decent SEO campaign just based on Kent's advice. Nicely laid out, it's easy to skim-read, but there's interesting additional information if you're prepared to put more time into reading it. Kent also has a good sense of humour, which is always a plus.
Although aimed at n00bs, I think you could launch a pretty decent SEO campaign just based on Kent's advice. Nicely laid out, it's easy to skim-read, but there's interesting additional information if you're prepared to put more time into reading it. Kent also has a good sense of humour, which is always a plus.
March 31, 2008
If you are looking to learn Search Engine Optimization from the ground up this is the book for you. Complete with images and BIG text for those like me with an attention span not worth bragging about. Great book. Check out a website i created with the SEO tips i learned in the book - http://www.approvedfha.com
FHA Mortgage Loan Information
FHA Mortgage Loan Information
June 26, 2007
I tend not to read too many books about technology but this one was really good for centralizing all of the links I need and telling me why I need them. Each section is short and to the point. Useful for working on projects in a short amount of time. Good reference book to keep around.
February 12, 2012
As a small business with a lot of competition....this book was an incredible godsend. very simple to understand.....have been implementing tactics for the last few weeks and my rank has jumped tremendously. thank You MrKent!
May 4, 2012
This is a great book about SEO! I like the format and it will be an easy book to reference in the future.
May 5, 2013
Overall, it gives a thorough introduction to SEO. However, a lot of the links and resources in the book is totally outdated. You cannot find those websites anymore.
April 11, 2014
Quite Informative, easy read.
May 31, 2013
A good little refresher on SEO strategies.
September 22, 2013
Peter kent is very knowledgable on Seo and a straight shooter. No snake oil
April 21, 2014
A good overview of key concepts, and likely to remain a good reference even as the particulars become dated.
June 7, 2015
great book and wonderful tips you can pick up from it, no matter how tech savvy you think you might be.
Displaying 1 - 30 of 35 reviews