Big Data Demystified: How to use big data, data science and AI to make better business decisions and gain competitive advantage

by David Stephenson

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications.
Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annual growth in digital subscriptions, how researchers in England learned to better detect pending cardiovascular problems, and how AI programs taught themselves to win games using techniques that even their human programmers didn't understand, all thanks to big data. Find out also how one company realized it could swap a million dollar hardware system with a twenty thousand dollar replacement.
With simple and straightforward chapters that allow you to map examples onto your own business, Big Data Demystified will help you:
- Know which data is most useful to collect now and why it's important to start collecting that data as soon as possible. - Understand big data and data science and how they can help you reach your business goals and gain competitive advantage. - Use big data to understand where you are now and how you can improve in the future. - Understand factors in choosing a big data system, including whether to go with cloud-based solutions. - Construct your big data team in a way that supports an effective strategy and helps make your business more data-driven.
BIG DATA MAKES A BIG DIFFERENCE
"Read this book! It is an essential guide to using data in a practical way that drives results." Ian McHenry, CEO Beyond Pricing
"This is the book we've been missing: big data explained without the complexity." Marc Salomon, Professor in Decision Sciences and Dean at University of Amsterdam Business School
"Big Data for the rest of us! I have never come across a book that is so full of practical advice, actionable examples and helpful explanations. Read this one book and start executing Big Data at your workplace tomorrow!" Tobias Wann CEO at @Leisure Group

Genres: Business, Technology

240 pages, Paperback

First published January 1, 2018

About the author

Librarian Note: There is more than one author with this name in the Goodreads database. This profile contains books by more than one author with this name.

Reviews

[Tom Trinter · Rating 5 out of 5]

Big Data Demystified does a great job of describing the landscape of big data, how to think about creating teams and projects, and how to maximize the value of those projects. It is a great primer for those who have heard the hype of big data and want to understand what it all means, without getting into the technical details. Dr. Stephenson is clearly someone who has seen big data done differently across many organizations and brings that breadth of experience to paint a clear picture of big data and analytics for his readers.

[Marc · Rating 3 out of 5]

It's a good book for an overview of everything touching to big data, data science and technology in general in an organization. There are some really good practical tips for any leader, manager, CTO or entrepreneur wanting to better profit from data and analytics.
It wasn't really what I was looking for right now, but I'll get back to it once I need it

[Michal Porzozynski · Rating 3 out of 5]

Probably a good book for people who know nothing about big data and IT in general. For people who are a little bit more experienced, it is to high level.

[Adrian · Rating 5 out of 5]

Great book covering all aspects to successfully run data/analytics initiatives, as well as common pitfalls to avoid. Highly recommend it to any data scientists starting their careers or people interested in learning about the potential of data without getting into the technical details. Covers the common stages of a data strategy and the book is extremely well-written.

[Chenai · Rating 5 out of 5]

Well written - clear and informative

Well written and informative. Sufficiently detailed to probe and discuss understand big data and tech abs data folks in your company, but also written for the layman. I will definitely come back to it!

[Nick Bentley · Rating 3 out of 5]

Some good insights however waffles on a bit about setting up processes for organisations which is a tad fanciful.