Data Driven Design: How Today's Product Designer Approaches User Experience

by Phillip A. Harris

Digital designer, Phillip Harris takes a snapshot of his profession in a moment of radical change. In “Data Driven Design” Harris examines the shift from top-down design models to consumer-based methods that ask what users want and need. “Data Driven Design” covers user experience (UX) design in every phase, from initial thoughts, through prototypes, user feedback, online iterations, and finally, successful products. He shows how UX fits into the history of digital design, helping readers understand how we got here. From there he points the way to a future where the vast potentials of user experience promise to open up new worlds of possibility.

Comprehensive, concise and entertaining, this is the best introduction a reader can get to a fast-changing field. Designers, their clients, and anyone else with an interest in how design happens, should read this timely book.

Genres: Design

110 pages, Kindle Edition

First published January 12, 2013

Reviews

[Aria Macabre · Rating 4 out of 5]

Great book about the fundamentals of UX Design. Some of the references to tools and such have become slightly outdated, but it's to be expected in the fast paced realm in which we work.

[Jennifer Mulunar · Rating 5 out of 5]

I'm a start-up founder with a product in the market, prior to reading this book I had no background in UX. I needed to find a way to approach UX and communicate with the designers who were working on my product. First I tried reading "The UX Book: Process and Guidelines for Ensuring a Quality User Experience". This book was over 900 pages and way to complicated. A friend of mine suggested I read "Data Driven Design" and it was a great read. It explained product User Experience in a way that fit my limited perspective on the subject. It provided a very down to earth way of explaining the importance of UX and how it's implemented in the product development cycle. I highly recommend this book to anyone who wants to be an entrepreneur in the new digital economy or anyone who needs an introduction to the subject. After reading "Data Driven Design", "The UX Book" makes more sense to me and I now have a much more detailed understanding of the processes that govern design decisions.

[Markus · Rating 4 out of 5]

I thought this book was a pretty good overview of the current state of technology and design. I think there could have been more detail in specifically how some of the products are made but I think that the author wanted to scaffold people up to the more intricate details of product design. There are a number of book that are mentioned to that go into depth in some of the areas which I've started to collect and read. Overall I think this book is a great introduction to the field for any professional and anyone with a general interest in app design.

[Mostaque Ahammed · Rating 4 out of 5]

A small book full of usable & practical stuffs. Simply short, sweet, precise, applicable. From what is UX to art vs commerce, how to understand you audience, psychology like why users settle for less, the big idea, practical stuffs like sketching and prototyping, iteration method of define, design, redefine, redesign a product from it's seed of idea to users hand and beyond. Any one interested in users, products, user experience should find this book very useful.

[Alan Kang · Rating 2 out of 5]

This is NOT a book about data driven design.

Yes, the author talks about data but not in a sense we use the word these days. By data, the author means any kind of convensional feedback via user research or something like that.