Conditional Design is a design method formulated by the graphic designers Luna Maurer, Jonathan Puckey, Roel Wouters and the artist Edo Paulus, in which conditions and rules of play are drawn up that invite cooperation within a ‘regulated’ process towards an unpredictable design or result. The book Conditional Design sets out to provide insight into the method in an exciting way and to invite others to apply the method themselves. Conditional Design plays with chance, frameworks and generative systems and is a 'play' method that provides possibilities for every creative person. The system is surprisingly simple, and allows every team to set their own rules.
The book functions as a workbook; the designer Julia Born has organized the material step-by-step, and shows in Conditional Design just how this exciting process works.
The authors also offer a reflective framework for this do-book: Andrew Blauvelt elaborates on the meaning of open (collaborative) processes for art and design; and Koert van Mensvoort tells the story in a modern parable of how Conditional Design forms the basis for the design and organization of the city of Zhiango in 2050.