Most existing web app books cover a specific stage of the development process, such as the technical build or user interface design. For entrepreneurs or project managers who need a complete overview of the web app development lifecycle, little material currently exists.
In this book, balanced, well-researched advice is imparted with the understanding that different situations and organisations require different approaches. It distills the equivalent of multiple books into the vital, practical information you need to create a successful web app, mixing robust resources with narrative explanations.
Give a good overview of the steps required to launch your own web app. Not too much detail in any area, but it covers the gambit from 'thinking of idea' to development to marketing. Lots of stuff I knew already, but there were a few lessons as well.
I recommend this to anyone new to creating web projects, not just app design. A lot of good tricks and hacks, and a nice checklist to apply to new projects. Well written and a quick read despite its size. One of my favourites from Five Simple Steps so far.