Writing Copy For Dummies

by Jonathan David Kranz

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Genres: Writing, Nonfiction, Reference, Business

384 pages, Paperback

Published October 29, 2004

About the author

After 20 years of marketing copywriting, I'm complementing one kind of make-believe with another, closer to the soul: fiction. Please watch this space for news about my upcoming YA novel, Our Brothers at the Bottom of the Bottom of the Sea, to be published by Henry Holt. It's set on the Jersey shore and features burning amusement parks, hidden luncheonettes, and a heroine with an appetite for shoplifting -- in another words, everything we love.

Reviews

[Daniel Taylor · Rating 4 out of 5]

Even though I'm an AWAI-trained copywriter, and I've worked on a variety of copywriting projects, this book taught me a lot I didn't know. This surprised me as I was expecting it to be too basic. It gave me a bigger picture view of how different copywriting projects connect to each other. The examples of strong copy and weak copy will help me be a more effective copywriter.