How to Build Websites that Sell: The Scientific Approach to Websites

by Peep Laja

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.

You start by defining a business objective for your website. What follows is careful planning regarding how to design the website in such a way that it produces maximum results. Everything you need to boost sales you will learn from this book - filled with straight-to-the-point advice and lots of examples. Everything in this book is based on in-depth industry knowledge and scientific research.

Why should you care about conversion optimization (the science of turning more visitors into buyers) in the first place?

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

This book will help you do better, smarter marketing. It's a must-read for anyone that wants to get more business from their website.

Genres: Business, Technology

459 pages, Kindle Edition

First published January 1, 2013

Reviews

[Povilas Korop · Rating 5 out of 5]

Awesome. Incredible. Outstanding.
The book is full of real examples, case studies, numbers, screenshots etc. That's why it's all about practice - not just theory of what you should do, but case studies about how other companies already implemented some techniques and what were the results.
Highly recommend to everyone who has a website (or plan to build one) and wants to converts its visitors to paying customers.

[Martin Mystik Mystik · Rating 4 out of 5]

Celkem dobrý kniha o on-line marketingu, která mě přivedla na pár dobrých nápadů. Je na ní ale vidět že jde v podstatě o knižní podobu blogu, takže se některé věci často opakují. Taky oceňuji, že většina rad je podložena nějakým výzkumech a autor si je necucá z prstu jak je u podobných knih časté.

[Rossella Cenini · Rating 5 out of 5]

Niente di nuovo se sei un assiduo lettore del suo blog. Le "best practice" saranno anche morte, ma ci sono alcuni concetti (espressi in termini semplici e pratici) da cui non si può proprio sfuggire. Eppure, molto spesso... ci si sfugge

[Priit · Rating 5 out of 5]

Peep's writings are practical and insightful. You can use the examples in your own marketing efforts, knowing that there's real science and cases behind it.

[Mikk Kard · Rating 4 out of 5]

laia haardega ja heade näidetega raamat. sobib pigem peatüki kaupa, mitte järjest lugemiseks. järjest lugemisel hakkavad segama kattuvad mõtted ja lõigud, mida mitmesse peatükki on jagunud.