Great book. Lots of lessons for beginners or advanced students of filmmaking. I love the selection of films used as examples. If one were to simply watch all these films, they would get a very balanced view of world cinema and all the possibilities it offers. There are plenty of titles here I haven't seen, and I look forward to catching up with them.
For me, it was a nice refresher on lenses and how choosing them contributes greatly to what the audience feels and perceives.
In the Breaking the Rules section, there are nice tidbits on ways to think outside the box. One of my favorites is the Trainspotting example from the Dolly Zoom section.
Also, great examples from Oldboy (image systems), Marriage of Maria von Braun (use of Extreme Close Ups), Into the Wild (Macro Shots).
COOL TAKEAWAYS:
-In ECU or Macro shots, the background does not need to match exactly.
-Audiences accept when something is lit, even when it's not realistic or justified.
-Butterflies can block light so that actors are not overexposed in sunny day exteriors.
-I want to someday try a very slow dolly zoom.
-Establishing shots can carry an enormous amount of power. I used to take them for granted.
-Emblematic shots can be key pieces in building an image system.
I'll keep this as a handy reference in future prep, making shot lists, and storyboarding.
Can't wait for Mercado's next book, releasing November 1, 2015. It's devoted exclusively to lenses. Cover has a shot of Johnny Depp from Fear and Loathing in Las Vegas.