The Management of Technology and Innovation: A Strategic Approach

by Margaret A. White, Garry D. Bruton

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Genres: Business, Management

416 pages, Paperback

First published May 1, 2008

Reviews

[James · Rating 5 out of 5]

I found the book to be very insightful and very relevant to my occupation and where i want to take my career

[Wamidh Jawad · Rating 4 out of 5]

This book covers many aspects of innovations and methods of managing innovations, R&Ds and collaborations ... was a good read!