The McGraw-Hill 36-Hour Course: Online Marketing

by Lorrie Thomas

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

Genres: Business, Nonfiction

272 pages, Paperback

First published December 17, 2010

Reviews

[Katherine · Rating 5 out of 5]

Don't know much about SEO or web analytics? What about social media? This is a highly educational marketing book that will have you going back to it, even after you've read it. Definitely, a must have for business owners looking to expand their online marketing knowledge.

[Teri Temme · Rating 4 out of 5]

"Tools like websites, e-mail, social media, web analytics, search engines, and online advertising are merely marketing support systems that help build and maintain relationships and subsequently make sales." Great book and you can take an online test and get a certificate of achievement.

[Troy · Rating 4 out of 5]

Great book for beginners but far too basic for anyone who's familiar with the industry. Chapter one was my favorite. The "certificate" exam is a joke as the right answer practically screams "Choose me!"; pick the longest "answer" and you'll be right nine times out of ten.

[Ellen Keeble · Rating 4 out of 5]

If you're new to online marketing and are looking to create a website this book will show you where to start. It provides a great road map for people new to SEO and marketing when it comes to building sites.

[Elizabeth · Rating 4 out of 5]

A great guide to Online Marketing. Don't try to just "learn as you go" when attempting Online Marketing, it's not enough. This book gives you the foundation you need to be successful.

[Diana Weaver · Rating 5 out of 5]

Well developed, thought out book on the topic with step by step guide on how to make an impact marketing online.

[Mary Lou · Rating 3 out of 5]

Good reference on marketing targets

[Dan MacInnis]

Good read. Basic online 101.