How to Write an Inspired Creative Brief

by Howard Frederick Ibach

How to Write an Inspired Creative Brief <> Paperback <> HowardIbach <> iUniverse

Genres: Nonfiction, Business

112 pages, Paperback

First published August 19, 2009

About the author

This author also publishes as Howard Ibach
Howard is a seasoned creative with two distinct yet complementary pursuits: he’s both a literary author and a leading expert in creative brief training.
In advertising and marketing, he helps teams craft clear, compelling briefs that spark insight and creativity. His literary work—memoirs, essays, children’s verse and poetry—delves into personal experience with honesty and heart.
Whether shaping strategy or sharing his journey, Howard’s mission is to inspire connection and celebrate the power of storytelling.
Follow him on Sutbstack: https://hfibach.substack.com

Reviews

[Tim Wisniewski · Rating 4 out of 5]

A good and quick read for any strategist or marketing professional. Platitudes are backed up by concrete examples and real scenarios (although I do wish there were more examples and less theory). The value of this book is first inspiration, second education, if only because the education takes time, practice, and surely ongoing references back to the lessons in these pages. One to keep at your desk whether an associate or associate director.

[Mike Bell · Rating 4 out of 5]

I've read many books and articles on this topic. I review many briefs a week and still there is always more to learn. This is a good example and succinctly written. It pulls from many sources and promotes the author's seminars, but well worth reading.