Corporate Strategy: A Resource-Based Approach

by David J. Collis, Cynthia A. Montgomery

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Genres: Business, Nonfiction

284 pages, Paperback

First published January 1, 1997

Reviews

[Kristie]

for school, i promise

[Teri Temme · Rating 5 out of 5]

Great book. Fast and easy read. I scanned the case studies due to the age of the book, but the core content was very useful.