Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

by Jessica Kleiman, Meryl Weinsaft Cooper

In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.

Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.

Be Your Own Best Publicist will teach you how Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.

Genres: Nonfiction

224 pages, Paperback

First published January 11, 2011

Reviews

[Rayna Gillman · Rating 5 out of 5]

Fabulous book, chock-full of advice that is realistic and helpful if you want to increase your business or get hired and/or rewarded at work. I've already given it as a gift to a job-hunter.

[Don Wadewitz II · Rating 3 out of 5]

The book was pretty basic but I like the action plans it presents at the end of each chapter to help you improve your personal work PR plan. I got a couple of good ideas from the book. A good, quick read and it will help reinforce some PR strategies that you can use at work. The authors got a little off topic, or expanded their scope a bit too much at times.