Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit

by Susan Harrow

A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight. Reprint.

Genres: Business, Nonfiction

400 pages, Paperback

First published April 1, 2002

Reviews

[Eileen · Rating 5 out of 5]

One of the best sales books I've ever read. It helps you understand how to self promote even when it goes against your nature.

[Denise Griffitts · Rating 5 out of 5]

"Sell Yourself Without Selling Your Soul" by Susan Harrow is a comprehensive guide that offers valuable insights for women looking to promote themselves, their businesses, products, or causes while maintaining their integrity and authenticity. Harrow's engaging writing style makes the book an enjoyable read, filled with practical wisdom that readers can easily apply to their own situations.

The book covers a wide range of topics related to self-promotion, making it a versatile resource for women in various fields and stages of their careers. One of its standout features is the emphasis on maintaining one's values and authenticity while engaging in self-promotion, setting it apart from many other marketing guides.

Well-organized and accessible, the book provides practical strategies for effective self-promotion, tips for maintaining integrity in marketing efforts, guidance on building a personal brand, and advice on navigating various promotional channels. While primarily aimed at women, the principles and strategies can be valuable for anyone looking to promote themselves or their work ethically, making it particularly useful for entrepreneurs, business professionals, artists, and non-profit leaders.

"Sell Yourself Without Selling Your Soul" offers a unique approach to combining effective self-promotion with personal integrity. For women seeking to advance their careers or promote their work while staying true to their values, Harrow's guide provides a wealth of practical and inspirational content.

[Mary · Rating 3 out of 5]

Written by a go-getter media coach and marketing guru, this was recommended to me by marketing folks when I was writing a book myself. I have highlighted places and will keep this book even though she covers lots of areas which are hardly relevant for me (tv interviews). However this book is well structured with great conceptual coaching on making a plan, understanding your own goals/style etc. as well as some really practical tips on publicity packages, how to court the editor etc..

[Redfawn]

Met the author at a Georgia Tech event.