The White Paper Marketing Handbook

by Robert W. Bly

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.

Genres: Business

229 pages, Hardcover

First published February 15, 2006

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[Daniel Wieser · Rating 5 out of 5]

Great book on why and how you can educate your customers with different information products, and why the customer will buy from you afterwards.

You can use information to make a difference. Don't SELL, just educate and tell them all the advantages a product needs - and why your product is the best buying option.

Useful for anyone who sells physical products and wants to write better copy/sales letters.

[Lori Grant · Rating 5 out of 5]

A must-read book on marketing tools for the knowledge worker, manager, executive, or entrepreneur.