Goodreads helps you keep track of books you want to read.
Start by marking “Get Back in the Box: Innovation from the Inside Out” as Want to Read:
Get Back in the Box: Innovation from the Inside Out
Enlarge cover
Rate this book
Clear rating
Open Preview

Get Back in the Box: Innovation from the Inside Out

by
3.81  ·  Rating details ·  124 ratings  ·  9 reviews
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation.

But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best
...more
Hardcover, 336 pages
Published December 13th 2005 by HarperBusiness (first published December 1st 2005)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Get Back in the Box, please sign up.

Be the first to ask a question about Get Back in the Box

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
3.81  · 
Rating details
 ·  124 ratings  ·  9 reviews


More filters
 | 
Sort order
Martyn Lovell
Feb 09, 2015 rated it it was ok
Douglas Rushkoff's business advice book focusses on a central theme that business spend too much time and energy trying to solve their problems by doing other unexpected things rather than just doubling down on doing their core business well.

The book starts well, with a thumbnail sketch of a bad business book - disaster, solution, case study, case study, repeat ad nauseam. This opening immediately disposed me well to the book because I have read and failed to respect or enjoy several books in th
...more
Nick
Jul 16, 2007 rated it it was amazing
The title caught my interest because it runs contrary to conventional wisdom. Companies can stray so outside their core competencies that they loose them altogether. Rushkoff sort of comes off like a Zen master of business strategy, but that is fine. The book is pretty diverse in its topics while also tying them together. It also tightly wraps up concepts of multiple business books without having to devote and entire book to them. I really enjoyed it. I know it has shaped my thinking on since re ...more
Rachel
Jun 18, 2008 rated it really liked it
This book is like a flame on a gas stove, and my brain is like a shiny new pack of Jiffy Pop. For the first few chapters, I was interested, curious. Midway through I could hear the popping in my head, steady and strong. Now I'm done and I don't know what to do with all the popcorn.

OK, OK I'm pushing the simile to its limits, but you get the drift. This is an idea book and it's a few years old, but that only made the call to action more urgent because it's not happening yet, not in the widesprea
...more
Keri
Mar 16, 2011 rated it really liked it
Shelves: non-fiction, business
This was a really good book with a lot depth and a lot of great ideas. Unfortunately, it just doesn't feel like enough people are "getting back in the box." As we have become a society that is absurdly wrapped up in the "me" attitude, our creativity, happiness, and sense of self has become distorted and dull. Too many people still operate by the us-versus-them mentality, too many people define themselves through their materialistic gains and their individual successes. Douglas Rushkoff explores ...more
Lily
Oct 06, 2007 rated it it was amazing
Recommends it for: those who like innovation, business and FUN.
Reminded me of the way we should live our lives, and how the next wave of business should be run. Of why social entrepreneurship etc is so profitable. etc.

first chapters were harder to get through, but the rest feels great.

I've heard many ideas before, but it's put together in an interesting way.
Alanmoorenz
Mar 25, 2013 rated it it was amazing
I can't think of anybody who shouldn't read this book. As someone who spends most of his time outside the box I wish everyone else would get back in it and sort it out rather than trying to be with me!
Mark Fallon
Dec 18, 2007 rated it really liked it
Advise on how to flourish in the ongoing renaissance.
Brian
Aug 12, 2012 rated it it was amazing  ·  review of another edition
Rushkoff wants us to know how we great we can be, if we only learn to know ourselves. As always, the writing is fast, fun and a great balance of readable and informative. Optimistic and inspiring.
Kenneth
Nov 16, 2008 rated it liked it
A fun book with views on how companies go wrong when they try to be something they are not.
Jenna
rated it liked it
Mar 25, 2014
Alan Aldaba
rated it really liked it
Dec 28, 2013
Chris
rated it liked it
Oct 01, 2017
David Berkowitz
rated it really liked it
May 12, 2013
Chad Harrison
rated it really liked it
Mar 14, 2008
Rob Lightner
rated it it was ok
Sep 29, 2009
Tracie
rated it really liked it
Jan 03, 2018
Hieronimo Morfejev
rated it really liked it
Dec 19, 2012
Mike Lietz
rated it really liked it
Jul 31, 2007
Alexander Reelsen
rated it really liked it
Aug 18, 2013
shahab
rated it it was ok
Oct 29, 2008
Marcos Dornelles
rated it really liked it
Apr 25, 2015
Aspen Walker
rated it it was amazing
Dec 15, 2008
Mike
rated it really liked it
Mar 21, 2007
Jeffrey
rated it it was amazing
Sep 13, 2007
Denis Golovan
rated it really liked it
Sep 13, 2012
Whitney
rated it it was ok
Jul 13, 2009
Matt Griffin
rated it liked it
Jul 12, 2012
hatti
rated it really liked it
Dec 25, 2009
Warren Whitlock
rated it it was amazing
May 29, 2016
Jason Diamond
rated it really liked it
Jan 30, 2009
« previous 1 3 4 5 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Against Intellectual Monopoly
  • Let's Get Real or Let's Not Play: The Demise of 20th Century Selling & the Advent of Helping Clients Succeed
  • The Hungry Scientist Handbook: Electric Birthday Cakes, Edible Origami, and Other DIY Projects for Techies, Tinkerers, and Foodies
  • Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
  • Small Things Considered: Why There Is No Perfect Design
  • Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections
  • Self-Healing with Reiki: How to Create Wholeness, Harmony & Balance for Body, Mind & Spirit
  • Hunch: Turn Your Everyday Insights Into the Next Big Thing
  • Emotional Success: The Power of Gratitude, Compassion, and Pride
  • The Art of Significance: Achieving the Level Beyond Success
  • Manhood of Humanity
  • Scoring Points: How Tesco Continues to Win Customer Loyalty
  • The Habit Blueprint: 15 Simple Steps to Transform Your Life
  • Open Business Models: How To Thrive In The New Innovation Landscape
  • The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives
  • What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
  • The Pledge: Your Master Plan for an Abundant Life
  • Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
See similar books…
516 followers
Douglas Rushkoff is a New York-based writer, columnist and lecturer on technology, media and popular culture.