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Get Back in the Box: Innovation from the Inside Out

3.81  ·  Rating details ·  124 ratings  ·  9 reviews
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation.

But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best
Hardcover, 336 pages
Published December 13th 2005 by HarperBusiness (first published December 1st 2005)
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3.81  · 
Rating details
 ·  124 ratings  ·  9 reviews

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Martyn Lovell
Feb 09, 2015 rated it it was ok
Douglas Rushkoff's business advice book focusses on a central theme that business spend too much time and energy trying to solve their problems by doing other unexpected things rather than just doubling down on doing their core business well.

The book starts well, with a thumbnail sketch of a bad business book - disaster, solution, case study, case study, repeat ad nauseam. This opening immediately disposed me well to the book because I have read and failed to respect or enjoy several books in th
Jul 16, 2007 rated it it was amazing
The title caught my interest because it runs contrary to conventional wisdom. Companies can stray so outside their core competencies that they loose them altogether. Rushkoff sort of comes off like a Zen master of business strategy, but that is fine. The book is pretty diverse in its topics while also tying them together. It also tightly wraps up concepts of multiple business books without having to devote and entire book to them. I really enjoyed it. I know it has shaped my thinking on since re ...more
Jun 18, 2008 rated it really liked it
This book is like a flame on a gas stove, and my brain is like a shiny new pack of Jiffy Pop. For the first few chapters, I was interested, curious. Midway through I could hear the popping in my head, steady and strong. Now I'm done and I don't know what to do with all the popcorn.

OK, OK I'm pushing the simile to its limits, but you get the drift. This is an idea book and it's a few years old, but that only made the call to action more urgent because it's not happening yet, not in the widesprea
Mar 16, 2011 rated it really liked it
Shelves: non-fiction, business
This was a really good book with a lot depth and a lot of great ideas. Unfortunately, it just doesn't feel like enough people are "getting back in the box." As we have become a society that is absurdly wrapped up in the "me" attitude, our creativity, happiness, and sense of self has become distorted and dull. Too many people still operate by the us-versus-them mentality, too many people define themselves through their materialistic gains and their individual successes. Douglas Rushkoff explores ...more
Oct 06, 2007 rated it it was amazing
Recommends it for: those who like innovation, business and FUN.
Reminded me of the way we should live our lives, and how the next wave of business should be run. Of why social entrepreneurship etc is so profitable. etc.

first chapters were harder to get through, but the rest feels great.

I've heard many ideas before, but it's put together in an interesting way.
Mar 25, 2013 rated it it was amazing
I can't think of anybody who shouldn't read this book. As someone who spends most of his time outside the box I wish everyone else would get back in it and sort it out rather than trying to be with me!
Mark Fallon
Dec 18, 2007 rated it really liked it
Advise on how to flourish in the ongoing renaissance.
Aug 12, 2012 rated it it was amazing  ·  review of another edition
Rushkoff wants us to know how we great we can be, if we only learn to know ourselves. As always, the writing is fast, fun and a great balance of readable and informative. Optimistic and inspiring.
Nov 16, 2008 rated it liked it
A fun book with views on how companies go wrong when they try to be something they are not.
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Douglas Rushkoff is a New York-based writer, columnist and lecturer on technology, media and popular culture.