From Idea to Web Start-Up in 21 Days: Creating bacn.com

by Jason Glaspey, Scott Kveton

Once upon a Time, Starting a Business meant months of researching, refining business goals and writing business plans, talking to investors and banks, negotiating for loans, and raising money. But today, agile web development practices mean that you can almost launch on and idea and figure it out as you go. At least that's what authors Jason Glaspey and Scott Kveton and their colleague Michael Richardson did when starting bacn.com, an online bacon retailer.

In this mouth-watering tale, they describe their process of starting a business on a shoestring, including the things they did right and the things they did wrong. Bacn.com didn't make them milliona res---not even close! But the lessons they learned have led to comfortable success on their follow-up ventures. And whether it's choosing a domain name or selecting the right content management systems, buying and storing inventory or figuring out fulfillment, using social media for marketing or finding a location to host an "epic" party, their stories will help you jumpstart your own web business.

Genres: Startup

165 pages, Paperback

First published September 22, 2010

About the author

Began his professional career helping people make websites and build their businesses online and is also founder of Paleo Plan

Reviews

[Dan Barker · Rating 3 out of 5]

i liked this. not quite sure i was its audience, but i really liked the "this is what we did. this is what worked. this is what failed" story.

[Sugan · Rating 4 out of 5]

Nice short read. Don't expect anything technical you will be disappointed. The authors explain the story how they build a complete business both online and offline in just 21 days.

[Pierre LeBaux · Rating 5 out of 5]

Easy to read, straight to the point, no clutter book. Recommended for everyone who is new to entrepreneurship or is thinking about starting own business.

One of the best books on start up business ever written. Best thing is, that this one is not about a tech company, or new app for your iPhone, but rather about classic business selling the bacon WITH the help of internet and tools of 21 century.