Is The Bug Dead? The Great Beetle Ad Campaign

by Alfredo Marcantonio, John Odriscoll

Briefly traces the Volkswagen Beetle's history and presents examples of its highly successful magazine and television advertising campaign

Genres: Nonfiction

144 pages, Paperback

First published February 1, 1983

Reviews

[Madeline · Rating 5 out of 5]

Hilariously self-deprecating ads from times past. A really interesting look into the Bug’s unusual history of advertisement! A lot of them are laugh out loud funny. Definitely worth picking up!