Psychological Modeling: Conflicting Theories

Psychology Press & Routledge Classic Editions

by Albert Bandura

The phenomenon of learning has always been of fundamental interest to psychologists. Although much of the research in this area approaches the process of learning as a consequence of direct experience, this volume is principally concerned with learning by example. A widening interest in modeling and vicarious processes of learning has been apparent in recent years. Psychological Modeling highlights the most important work done in the subject and offers an extensive review of the major theories of learning by modeling. In his introductory essay, the editor identifies the most important controversial issues in the field of observational learning and reviews a large body of research findings. Among the questions debated in this volume How do observers form an internal model of the outside world to guide their actions? What role does reinforcement play in observational learning? What is the relative effectiveness of models presented in live action, in pictorial presentations, or through verbal description? What is the scope of modeling influences? What factors determine whether people will learn what they have observed? What types of people are most susceptible to modeling influences, and what types of models are most influential in modifying the behavior of others? This volume deals with an important problem area in a lively fashion. Its special organization makes it a stimulating adjunct to all courses in psychology - undergraduate and graduate - in which psychological modeling is discussed. It also provides a readable introduction for educators and other professionals seeking reliable information on the state of knowledge in this area.

Genres: Psychology

218 pages, Paperback

First published January 28, 1971

About the author

Albert Bandura OC is a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University. For almost six decades, he has been responsible for contributions to the field of education and to many fields of psychology, including social cognitive theory, therapy, and personality psychology, and was also influential in the transition between behaviorism and cognitive psychology. He is known as the originator of social learning theory (renamed the social cognitive theory) and the theoretical construct of self-efficacy, and is also responsible for the influential 1961 Bobo doll experiment.

Social cognitive theory is how people learn through observing others. An example of social cognitive theory would be the students imitating the teacher. Self-efficacy is "the belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations." To paraphrase, self-efficacy is believing in yourself to take action. The Bobo Doll Experiment was how Albert Bandura studied aggression and non-aggression in children.

A 2002 survey ranked Bandura as the fourth most-frequently cited psychologist of all time, behind B. F. Skinner, Sigmund Freud, and Jean Piaget, and as the most cited living one. Bandura is widely described as the greatest living psychologist, and as one of the most influential psychologists of all time.

In 1974 Bandura was elected to be the Eighty-Second President of the American Psychological Association (APA). He was one of the youngest president-elects in the history of the APA at the age of 48. Bandura served as a member of the APA Board of Scientific Affairs from 1968 to 1970 and is well known as a member of the editorial board of nine psychology journals including the Journal of Personality and Social Psychology from 1963 to 1972. At the age of 82, Bandura was awarded the Grawemeyer Award for psychology.