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Visual Design Fundamentals: A Digital Approach

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Today's technology makes the creation of brilliant, computer-generated designs and images possible for anyone with the right tools. But before you put these tools to work, you need to understand how to apply the principles of design to ensure that your designs really entertain and communicate effectively. Visual Design A Digital Approach teaches these principles and provides artists and designers with the foundation and background they need to understand the art of two-dimensional design. This full color book begins with an exploration through the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. The various ideas covered are illustrated and taught through a variety of projects that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing and paint programs such as Adobe Illustrator CS and Adobe Photoshop CS.

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First published January 1, 2007

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Displaying 1 - 2 of 2 reviews
Profile Image for Lauren.
153 reviews5 followers
December 12, 2011
I had to use this book for a college course on Web Design. This was a great book that taught how all of the design elements work together to create a piece of work. It was also nice that some Illustrator CS5 How-to's were thrown into the book.
Profile Image for Dejnicka.
15 reviews1 follower
October 27, 2015
Oblatilo sa prečítať, dalo mi to pár užitočných informácií:) ktoré využijem v kresbe
Displaying 1 - 2 of 2 reviews

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