Third Generation R & D: Managing the Link to Corporate Strategy

by Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson

Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department's directions into the company's overall strategy. Annotation copyright

Genres: Business, Management

224 pages, Hardcover

First published April 1, 1991