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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Capitalizing on the new “content marketing”The megashift from blogging to microblogging--and what it means to you A world run by iPhones, BlackBerrys, and beyondReaching a billion cellphone SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree reviewSystematically optimizing everything you’re already doing online
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
Capitalizing on the new “content marketing”The megashift from blogging to microblogging--and what it means to you A world run by iPhones, BlackBerrys, and beyondReaching a billion cellphone SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree reviewSystematically optimizing everything you’re already doing online
- GenresBusinessNonfiction
239 pages, Kindle Edition
First published June 10, 2010
7 people are currently reading
89 people want to read
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March 4, 2021MARKETING IN THE MOMENT (Review)
Introduction
Marketing in the moment is a guide book of modern business written by Michael Tasner. It was published in 2011, before digital marketing becomes a constituent of modern business. It is well written prediction of future generation business as well as current business. This book discusses contents based on digital marketing. It is made to give you several easy to follow steps so you can run business easily in any platform of digital business whether in online or offline.
Summary
This book is structured with interesting contents such as Web 2.0, Web 3.0, Web 4.0, social media (Facebook, YouTube, Twitter, Interest, Google+, etc.), Blogging, Info graphic, Podcasting, Mobile marketing (SMS, MMS, Mobile Ads, Voice Broadcasting, etc.), Virtual Reality Worlds, Web Applications and so on.
There are many platforms available for digital marketing which we both are familiar and unfamiliar. He added his methods to turn each platform to enhance the business or even start business. There are many tools for users provided in social media (CRM, Google Analytics, SEO, Landing pages, Shopping Cart etc.)But yet we had no idea what are their features and why it should be used.
This book introduces many ways of digital marketing which people use daily but still aren’t aware of it. This shows us how digital marketing accesses in every parts of the world even in remote area. It is available inside out of your room from computer to your pocket mobile. It’s provided us shortcut of starting business easily. With his recommendations of different sites in internet from his experiences, business isn’t complex matter anymore. The author put down all his ideas which people fail to discover.
WHAT HAVE I LEARNED
I bought this book to enlighten myself on the subject of Marketing. I knew marketing by definitions only. I was interested in Info graphic and YouTube at that time and this book turned out to cover these topics. I started reading and skipping confusing parts but surprisingly, when I shared ideas to my brother, it seems I knew enough what marketing as well as digital marketing is. Reading through examples and study tips was enough for those who are interested in marketing.
I came to know that many businesses prioritized in digital marketing. Modern business progresses from digital marketing. It’s equipped to adapt in modern business. The more advanced technologies are able to ease up its complexity for users, the more competitions there will be in business. I understand various ways of promoting and selling products or services, including market research and advertising.
WHAT I LIKED
This is the first guide book of business book. The more I read this book, the more I urged to implement the given methods. There are many topics and loads of tips and examples in book which are more than enough for readers. Although I won’t add this one to my list of favorites I would recommend this book to anyone with aspirations. I would give 3.5 out of 5.
This book is suitable for entrepreneurs, speakers, writers, consultants, large business organization, business owners selling information or knowledge (infopreneurs) and inner operators (intrapreneurs). Even if anyone has just turned their attention to this matter I think this book can help.
SAM
Introduction
Marketing in the moment is a guide book of modern business written by Michael Tasner. It was published in 2011, before digital marketing becomes a constituent of modern business. It is well written prediction of future generation business as well as current business. This book discusses contents based on digital marketing. It is made to give you several easy to follow steps so you can run business easily in any platform of digital business whether in online or offline.
Summary
This book is structured with interesting contents such as Web 2.0, Web 3.0, Web 4.0, social media (Facebook, YouTube, Twitter, Interest, Google+, etc.), Blogging, Info graphic, Podcasting, Mobile marketing (SMS, MMS, Mobile Ads, Voice Broadcasting, etc.), Virtual Reality Worlds, Web Applications and so on.
There are many platforms available for digital marketing which we both are familiar and unfamiliar. He added his methods to turn each platform to enhance the business or even start business. There are many tools for users provided in social media (CRM, Google Analytics, SEO, Landing pages, Shopping Cart etc.)But yet we had no idea what are their features and why it should be used.
This book introduces many ways of digital marketing which people use daily but still aren’t aware of it. This shows us how digital marketing accesses in every parts of the world even in remote area. It is available inside out of your room from computer to your pocket mobile. It’s provided us shortcut of starting business easily. With his recommendations of different sites in internet from his experiences, business isn’t complex matter anymore. The author put down all his ideas which people fail to discover.
WHAT HAVE I LEARNED
I bought this book to enlighten myself on the subject of Marketing. I knew marketing by definitions only. I was interested in Info graphic and YouTube at that time and this book turned out to cover these topics. I started reading and skipping confusing parts but surprisingly, when I shared ideas to my brother, it seems I knew enough what marketing as well as digital marketing is. Reading through examples and study tips was enough for those who are interested in marketing.
I came to know that many businesses prioritized in digital marketing. Modern business progresses from digital marketing. It’s equipped to adapt in modern business. The more advanced technologies are able to ease up its complexity for users, the more competitions there will be in business. I understand various ways of promoting and selling products or services, including market research and advertising.
WHAT I LIKED
This is the first guide book of business book. The more I read this book, the more I urged to implement the given methods. There are many topics and loads of tips and examples in book which are more than enough for readers. Although I won’t add this one to my list of favorites I would recommend this book to anyone with aspirations. I would give 3.5 out of 5.
This book is suitable for entrepreneurs, speakers, writers, consultants, large business organization, business owners selling information or knowledge (infopreneurs) and inner operators (intrapreneurs). Even if anyone has just turned their attention to this matter I think this book can help.
SAM
December 17, 2015
With so many small businesses being created today (especially photography and other artistic endeavors), this book is very timely. As a small business owner myself, I've appreciated the challenge of attracting local customers in a world where marketing has gone global.
While the meat of the book deals with the key changes from Web 2.0 to Web 3.0 (entrance of the cell phone as an internet device, social marketing, and email targeting), there is still a lot about utilizing the web 2.0 ideals as well (community participation/user generated content, blogging word of mouth, etc.). Really, the same thread runs through 2.0 and 3.0: get people talking about your company to their friends.
Tasner really helps to understand the changes that need to be addressed in order to make the most of marketing time and dollars: for example, Twitter and Facebook are expanding far faster than blogs like Blogger or WordPress. And streaming video greatly enhances marketing efforts tied to static boring videos. The density of blogging is replaced with the quick 'hit and run' of Twitter or Facebook. And why show a boring demo video when you can easily and quickly create tutorials or user experiences that show customers the advantages of your products online?
But the book is much more than rhetoric. Tasner gives examples of how to evaluate your marketing efforts and then how to implement key changes. The book isn't about thinking of the concepts of 3.0: it's about capitalizing on them.
In all, I can't imagine this not being useful to anyone who needs to really work on reaching customers on a more effective level. It is both informative and practical.
While the meat of the book deals with the key changes from Web 2.0 to Web 3.0 (entrance of the cell phone as an internet device, social marketing, and email targeting), there is still a lot about utilizing the web 2.0 ideals as well (community participation/user generated content, blogging word of mouth, etc.). Really, the same thread runs through 2.0 and 3.0: get people talking about your company to their friends.
Tasner really helps to understand the changes that need to be addressed in order to make the most of marketing time and dollars: for example, Twitter and Facebook are expanding far faster than blogs like Blogger or WordPress. And streaming video greatly enhances marketing efforts tied to static boring videos. The density of blogging is replaced with the quick 'hit and run' of Twitter or Facebook. And why show a boring demo video when you can easily and quickly create tutorials or user experiences that show customers the advantages of your products online?
But the book is much more than rhetoric. Tasner gives examples of how to evaluate your marketing efforts and then how to implement key changes. The book isn't about thinking of the concepts of 3.0: it's about capitalizing on them.
In all, I can't imagine this not being useful to anyone who needs to really work on reaching customers on a more effective level. It is both informative and practical.
November 18, 2010
Whatever you are marketing, Marketing in the Moment by Michael Tasner is sure to provide you with new ideas for marketing your product to your target audience in a variety of different ways. Not all may apply to you or your business, but the book as a whole will give you a new perspective on marketing in real time.
What is Web 3.0? It is microblogging (i.e. Twitter), virtual reality worlds (i.e. Second Life), collaboration (Google Apps, Skype, etc), Mobile phones, and Customization (i.e. Amazon.com). Web 3.0 marketing utilizes new technologies to reach target consumers whose buying trends are rapidly changing. These technologies include videos, collaboration, mobile marketing, web applications, open source code, etc.
In the first chapter, Tasner defines Web 2.0, its limitations and gives a general overview of Web 3.0. He describes how to conduct a 360-degree review of your web platform and marketing efforts. He then goes deeper into Web 3.0 – what it is and specific ideas for how to reach your target audience. Throughout the book, he provides Case Studies, “Tas Tips” (or ah-ha points), Checklists and To Do tactics.
In the dotcom world, business has become less personal, less face-to-face. Web 3.0 brings people face-to-face again, where we can meet over the internet using streaming video and interact in real time, rather than the “old fashioned” method of email. Overall, I found this book very thought-provoking, and reading it once was not enough. I now need to read it through again and begin really taking Tasner’s tips and advice and putting them to practice.
What is Web 3.0? It is microblogging (i.e. Twitter), virtual reality worlds (i.e. Second Life), collaboration (Google Apps, Skype, etc), Mobile phones, and Customization (i.e. Amazon.com). Web 3.0 marketing utilizes new technologies to reach target consumers whose buying trends are rapidly changing. These technologies include videos, collaboration, mobile marketing, web applications, open source code, etc.
In the first chapter, Tasner defines Web 2.0, its limitations and gives a general overview of Web 3.0. He describes how to conduct a 360-degree review of your web platform and marketing efforts. He then goes deeper into Web 3.0 – what it is and specific ideas for how to reach your target audience. Throughout the book, he provides Case Studies, “Tas Tips” (or ah-ha points), Checklists and To Do tactics.
In the dotcom world, business has become less personal, less face-to-face. Web 3.0 brings people face-to-face again, where we can meet over the internet using streaming video and interact in real time, rather than the “old fashioned” method of email. Overall, I found this book very thought-provoking, and reading it once was not enough. I now need to read it through again and begin really taking Tasner’s tips and advice and putting them to practice.
July 11, 2012
A great overview of the WEB 3.0 platforms and strategies!
Online marketing consultant Michael Tasner provides definitive guidance into Web 3.0 marketing techniques. In Marketing in the Moment, Tasner offers strategies that businesses and marketers can use to actualize their marketing strategies using social media, mobile and web tools. This book reveals the new online marketing techniques that are worth pursuing and those that are not. It also offers a plan for building a marketing strategy and executing it to see results for the long term.
I am in complete agreement with the book's core premise that the world is moving from the `open' web portals that are less private and yield general searches to `closed' platforms that offer greater privacy and are more filtered. This shift in user trends is especially important for marketers to take into consideration; it means that users will be looking for content and products using the closed platform. Will your content be available on these platforms for users to find you?
Tasner covers in his book a great number of marketing platforms and every approach is practical and can be put into use immediately. Overall, this is a great read for any marketer looking to properly utilize new media strategies to engage with clients.
Online marketing consultant Michael Tasner provides definitive guidance into Web 3.0 marketing techniques. In Marketing in the Moment, Tasner offers strategies that businesses and marketers can use to actualize their marketing strategies using social media, mobile and web tools. This book reveals the new online marketing techniques that are worth pursuing and those that are not. It also offers a plan for building a marketing strategy and executing it to see results for the long term.
I am in complete agreement with the book's core premise that the world is moving from the `open' web portals that are less private and yield general searches to `closed' platforms that offer greater privacy and are more filtered. This shift in user trends is especially important for marketers to take into consideration; it means that users will be looking for content and products using the closed platform. Will your content be available on these platforms for users to find you?
Tasner covers in his book a great number of marketing platforms and every approach is practical and can be put into use immediately. Overall, this is a great read for any marketer looking to properly utilize new media strategies to engage with clients.
June 7, 2011
“Marketing in the Moment” by Michael Tasner is a current guide to establishing and honing a good internet marketing strategy that goes beyond social media utilizing a host of web tools from destination sites like Picasa, tools such as Skype, ooVoo and BlogTalkRadio and even virtual worlds like Second Life, Cybertown and Dotsoul. To his credit, Tasner goes beyond the prototypical Facebook/Twitter protocol advice and digs deeper into both a bigger toolbox and some advanced strategies. He tends to focus a bit on gaming and virtual worlds, yet he also covers worthwhile ground on the analysis of open source coding techniques, mobile techniques and a general overview of effective Web 3.0 strategies (as well as his unique and useful 360-degree strategy review.) In doing so, Tasner actually adds to the discussion instead of merely rehashing the massive amount of published information already out in book form and for that he is to be commended.
April 11, 2016
Once I got past the made up definition of Web 3.0 in this book, it was OK. It gave a lot of practical examples and advice. However, a lot of its advice was not that useful. Who is going to set up an Internet TV channel? Second Life did not become the new Facebook. And, most importantly, don't tell marketers that consumers love receiving SMS messages from businesses (hint -- no one does!) and will always choose a video over text (I certainly never do!).
February 20, 2011
This book begins by explaining how overloaded we all are today, and then pushes forth with explaining why we all need to go join about 60+ different networks that are more or less useless. MySpace, Friendster, SecondLife, it's all there. Ustream - wait, do people still use Ustream?
Was this book really published in June of 2010?
Save yourself some time and skip this one.
Was this book really published in June of 2010?
Save yourself some time and skip this one.
January 15, 2016
The book claims to give the reader a step by step guide to marketing in the world of Web 3.0, and I would say it delivers. Doesn't pack a punch though.
However, for newbies, who have no clue about digital marketing, this book can be a blessing in the reading. Even for a novice like me, there were interesting tid-bits that I could use to improve my marketing efforts.
However, for newbies, who have no clue about digital marketing, this book can be a blessing in the reading. Even for a novice like me, there were interesting tid-bits that I could use to improve my marketing efforts.
Displaying 1 - 8 of 8 reviews