Consumer psychology

by Cathrine V. Jansson-Boyd

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives?Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These Memory LearningPerception AttentionEmotions Decision making Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

Genres: Psychology

272 pages, Paperback

First published January 1, 2010

Reviews

[Tremayne · Rating 4 out of 5]

A great book that will help my career as a marketer.

[Gypsy · Rating 4 out of 5]

یه کتاب خیلی راحت و سادۀ درسی. فکر نمیکردم به مارکتینگ و اینا علاقه داشته باشم ولی دانشگاه باعث شد چیزهای جدید توی خودم پیدا کنم.

[Sadie-Jane Huff · Rating 2 out of 5]

Maybe my expectations were a little high when I picked this one up. I was hoping for something which would keep me interested but instead I got a Lil bored with it. .

or maybe... cos I am already bored with 2 other titles (no relation) that I'm reading now... my expectations for this increased as I was hoping that it will get more interesting.

even if that were the case, I wouldn't have given it more than 3 stars.

I'm now on the hunt for a decent consumer behaviour/psychology book...

[Mina · Rating 2 out of 5]

A rather solid psychology section followed by an average consumer behaviour analysis section.

Average textbook nothing new under the sun. Summary black boxes should be enough to make a basic psychology beginner's pamphlet, but that wouldn't sell as well

I'd rather textbooks weren't written like average textbooks

[Muhammad al-Khwarizmi · Rating 3 out of 5]

Decent information but nothing too special. It was just an alright undergraduate text.