How do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? You need to speak the right language. This fully revised second edition of the popular Perfect Phrases for the Sales Call provides an arsenal of persuasive language and word-for-word practice scenarios to help you address any challenge. Learn the most effective language
Good starter sales book for those needing to get over the initial hump of What Do I Say When They Say X? Nice to see they break down the psychology of certain aspects of the person you are selling to, and the motivating factors of different prospects. And they are totally correct in saying that sales is all about prospecting, not about closing deals.