The Michelin Men: Driving an Empire

by Herbert R. Lottman

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

Genres: Biography, Business

320 pages, Hardcover

First published January 1, 2003

About the author

Herbert Lottman was an American journalist and author who spend most of his life in France.
He majored in English and biology at the University of New York, graduating in 1948 and earned a master’s in English from Columbia in 1951.
In 1956 he moved to Paris and became the manager of the Paris branch of the publisher Farrar, Straus and Giroux. He also was writing for Publishers Weekly for four decades and wrote a novel, Detours From the Grand Tour.
But he is most reknowned for his biographies on French personalities and his writings on French intellectual life.

Reviews

[John Conway · Rating 5 out of 5]

It's not just a tire! Great writing on the people and commitment to quality. Bit on the PR side as there are no dark secrets but some days it's good to pick up a book like this.