Doing Business In China: How to Profit in the World's Fastest Growing Market

by Ted Plafker

It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:
- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.
- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.
- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.
- Sales & Marketing: How to promote and move products and services to Chinese consumers.

Genres: Business, Nonfiction, China

304 pages, Hardcover

First published July 1, 2007

Reviews

[Tree]

Solid book on doing business in China, though a little dated. Some of the stuff is pretty typical but there are a few nuggets in there that make this a good read if you're planning on doing business in China. But it's not a guide that needs to be referred to more than once. Check it out from a library.

[Wendy Yu]

not the best book, not the smartest book, not the most informative, BUT it is easy to read and doesn't drag, which i think is pretty darn good for a book named "doing business in china"

[Ben Ng]

A meandering, weakly written book. Plafker clearly knows a lot about China, but this was a difficult book to get through without a lot of coffee.