Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.
This has different authors, so even the bad parts are at least over quick. It's really not bad, it was just that, again, it's a book I wouldn't have normally picked up. I needed some background on doing business in China for an MBA class that took place there. This seemed like one of the least painful on the subject, and it was.
Since I am not particularly interested in doing business in China, I wasn't super interested in the business aspects of the book; though, those were somewhat interesting. I was more interested in the cultural side of how business is done. I have lived in China for a long time, but didn't understand that certain products sell better here because they are more readily available.
I found the fact about beverage companies using glass bottles rather than aluminum cans a fascinating difference in culture and availability of raw material. I never fully understood, for instance, why grocery stores sell the big bottles of beer rather than the single-serve aluminum cans in a case. Now I know why. It is both cultural and economic.