Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.
Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.
Professor Edward D. Hess spent more than 30 years in the business world. He began his career at Atlantic Richfield Corporation and was a senior executive at Warburg Paribas Becker, Boettcher & Company, the Robert M. Bass Group and Arthur Andersen. He is the author of ten books, over 60 practitioner articles, and over 60 Darden cases, etc. dealing with growth systems, managing growth and growth strategies. His books include Hess and Liedtka, The Physics of Business Growth: Mindsets, System and Processes (Stanford University Press, 2012); Grow to Greatness: Smart Growth for Entrepreneurial Businesses (Stanford University Press, 2012); Growing an Entrepreneurial Business: Concepts & Cases (Stanford University Press, February, 2011); Smart Growth: Building Enduring Businesses by Managing the Risks of Growth (Columbia Business School Publishing, 2010); Hess and Goetz, So You Want to Start A Business (FT Press, 2008); The Road To Organic Growth (McGraw-Hill, 2007); Hess and Cameron, eds., Leading with Values: Virtue, Positivity & High Performance (Cambridge University Press, 2006); Hess and Kazanjian, eds., The Search for Organic Growth (Cambridge University Press, 2006).
Smart Growth was named a Top 25 2010 business book for business owners by Inc. Magazine and was awarded the Wachovia Award for Research Excellence.
His current research focuses on the Darden Growth/Innovation Model, the challenges of managing private company growth, growth systems and behaviors. Hess has taught in Executive Education programs for Harris Corporation, Cigna, Timken, United Technologies, Genworth Financial, Pitney Bowes, Unilever Russia, Westinghouse Nuclear, Alpha Natural Resources, Alegco-Scotsman, FTI Consulting, Dover Corporation, Glen Raven Corporation as well as IESE (Barcelona) and the Indian School of Business.
Hess's work has appeared in Fortune magazine, JiJi Press, Washington Post, the Financial Times, Investor's Business Daily, CFO Review, Money magazine and in more than 300 other media publications as well as on CNBC, BusinessWeek.com, Fox Business News, Forbes.com, Big Think, Reuters.com., Inc.com, WSJ Radio, Bloomberg Radio, Dow Jones, MSNBC Radio, Huffington Post.com, Business Insider.com and Chief Learning Officer.com.
Prior to joining the faculty at Darden, he was Adjunct Professor and the Founder and Executive Director of both the Center for Entrepreneurship and Corporate Growth and the Values-Based Leadership Institute at Goizueta Business School, Emory University.
Growth can be the bane of business, says Darden b-school prof Hess. Instead he thinks execs should be focused on building enduring companies that meet the needs of customers, employees, owners, and communities. This book offers a new risk-based approach to growth designed with that goal in mind.