The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

by Michael J. Wolf

Michael Wolf is the secret weapon of many of the world's leading media companies. His clients include three of the world's largest cable companies, three of the top four professional book publishers, and firms and individuals including Rupert Murdoch, Ted Turner, Disney, Seagram, Intel. Working at this level during the entertainment industry's most volatile decade has given Michael a clear perspective on what any media company needs to break through and grow. He offers a blueprint for survival and growth in the information age.

Genres: Business, Nonfiction

352 pages, Hardcover

First published March 9, 1999

Reviews

[dromoman · Rating 4 out of 5]

outdated info as the industry changed so rapidly but this 2009 book correctly identified some broad trends of the 21st century.