A Branded World: Adventures in Public Relations and the Creation of Superbrands

by Michael Levine, Lloyd James (Read by)

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Genres: Business, Nonfiction, Audiobook

Audio CD

First published April 7, 2003

Reviews

[Mckinley · Rating 3 out of 5]

Need a product first - marketing. Marketing is not advertising. Marketing takes a product and gives it a personality (Apple). Public Relations gets out the message.
Branding - positive image in public mind of product

[AttackGirl · Rating 5 out of 5]

Well written book and insightful for all you entrepreneurs desiring to sell products or self. If you can stand the name dropping and lack of detail you will enjoy the comments about ice cream esp all you strawberry ice cream lovers.

Perhaps an add to the additional reading list of business students

[Thom Disch · Rating 3 out of 5]

Interesting but unfortunately much of this info has become out of date.

[Andrea · Rating 1 out of 5]

Totally gave up on this one when it became to dangerous to drive while listening to this. I'm sure there was some good information in here somewhere about branding and brand identity management, but it was hidden in a LOT of repetition. I don't think I'm particularly knowledgable about how marketing, PR, and advertising work together, but I was disappointed to find I already knew the vast majority of the territory this book covered.

[Tai Odunsi · Rating 2 out of 5]

the new coke case study is dramatically trite and overused in this book

[Sam Motes · Rating 4 out of 5]

Focuses on the power of PR to build brand awareness on a company, product, and personal level.

[Alberto Lopez · Rating 5 out of 5]

This is a fantastic book. As the brand manager for the stars, Mr. Levine delivers the equivalent to an advanced class in Public Relations.