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Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

3.37  ·  Rating details ·  75 ratings  ·  13 reviews
Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise
The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar glo
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Hardcover, 210 pages
Published December 4th 2003 by John Wiley & Sons (Asia) Pte. Ltd. (first published November 26th 2003)
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Average rating 3.37  · 
Rating details
 ·  75 ratings  ·  13 reviews


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Lena
Sep 10, 2011 rated it liked it
Shelves: business, non-fiction
You would be hard pressed to find anyone in the developed world who has never heard of Hello Kitty, a white cartoon cat first launched in Japan in 1974. This book is the story of how the unassuming feline went from decorating a few Japanese notebooks to becoming a worldwide phenomenon with the kind of consumer staying power envied by corporations the world over.

The story begins with the man who was responsible for Kitty's creation, the founder of her parent company, Sanrio. Tsuji had figured out
...more
Nadiah
May 24, 2007 rated it it was amazing
Shelves: non-fiction
This book lied there on my boss’ desk and had been attracting me since the first time I saw it.

How come? Was it simply because of the title? Hello Kitty? Which was one of my favourite characters when I was little?

Yes…to be honest the answer is yes.I thought, what the heck is interesting about Hello Kitty to make it a billion dollar feline phenomenon?!!!Then I decided to borrow the book from my boss.

I knew he would like it that I read such a good book.Finishing the book took me more than 2 mont
...more
Mimielle LaFauve
Feb 05, 2009 rated it liked it
Shelves: business-related
Viva Kitty-chan forever, Sanrio is brill!! Too bad this book is not so much about clear marketing strategies, wandering around the topic in a historical way so far, 1/2 way through and not impressed and glad I got it on interlibrary loan before buying it, as with so many books about marketing and business, it's hit/miss... ...more
Tara
Jun 12, 2017 rated it liked it
I got wind of the Hello Kitty character in the very early days. I was obsessed with Japan (and still kind of am). The advertising and cultural bent throughout all of Japan is kawaii so, naturally, the fascination with the character that rose above all the others (there are hundreds for dozens of businesses and products) and sustained is well studied. I have been meaning to get this book for years and never got around to it until now. Sadly, it seemed a bit dated in the cut off of historical data ...more
Wise Cat
Feb 28, 2015 rated it liked it
Shelves: non-fiction
This wasn't the non-fiction Hello Kitty book I wanted, but it's close enough. The one I wanted they didn't have at the library. I found it while browsing the card catalog, waiting for the computers to be up and running.

I don't usually read non-fiction unless it's a memoir, so this took some effort. The chapters are long, even though there's only 8. But each one is broken down into sections, making it easier to read.

I've loved Hello Kitty since 1976. I got an eraser from a friend as a parting gif
...more
Jackie Greer
May 20, 2008 rated it liked it
I found this book very interesting. It showed me another side to Hello Kitty. It was interesting to see how a 2D drawing could turn into a million dollar company. The book also talked some about the Japanese culture and the constant advertisements thrown at them daily. It was interesting to hear how the sales of a product can improve just by simple pasting the face a cat on the wrapper.
Natty
Nov 17, 2009 rated it liked it
I love this book , specially because it talks about hello kitty and it's one of my favorite cartoons.I recommended to little kids.c: ...more
Ketija
Feb 04, 2008 rated it liked it
can you believe this? :P
Vickyb
Dec 15, 2007 rated it liked it
Good read on Japanese popular culture also.
Ishita
Apr 04, 2012 added it
nothing
Amy
Jan 31, 2010 rated it it was ok
Not the best writing in the world in this book. There are some typos and repetition in topics. Still, it's an interesting history of the Sanrio empire. ...more
Sonya Carlson
Jan 15, 2011 rated it it was ok
No real over riding message. Hello Kitty is a success but no clue is give as why and the details are just sketchy
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