I don't read books about writing to learn how to write; I already like how I write and I don't want to write how others tell me to, I want to write how the page and the characters tell me to. I read books about writing for the same reasons those who play sports read books about that sport: I like it enough that I want to get more of it even when I'm not doing it.
I especially don't want to write using tools and tricks and grids and diagrams. That's why when I flipped through the pages of this book and saw them, I picked it up. It's nothing like my mind would work, so I wanted to step inside the brain of someone who has one that does. It was a pleasant surprise to see that it was worth the trip.
Ray employs a useful device at the end of each chapter where he has a writer struggling with an unpublishable novel work with a friend/mentor on topics that are covered throughout the book. It's a nice illustration device, but unfortunately for me, I liked the original ideas a lot more than what the final product turned into. The original material was fresh and interesting, but by the end it was rewritten into another forgettable, mass market, easily sellable novel with a path to a screenplay. No flaws, but nothing worth remembering, either.
If just getting something published is what you're looking for, this book will probably help you. Rewriting isn't easy, and if you follow Ray's advice, you may well clean something up enough to see that dream come true. That's why I give it four stars even though it's not my kind of book: it does what it sets out to do and does it admirably.
For me, however, what it does successfully is not my cup of tea. The original material (Ray lampoons it as a hideous mess and spends the rest of the book reworking into something boring) reminds me a bit of Arizona Dream, one of my favorite movies. It was unique and imaginative and piquant and I still think of that movie from time to time. And, because it was unique and imaginative, its box office was barely in the six figures--it's one of the best movies no one ever saw. Ray's process would have rewritten that script into something that's so perfectly like everything else out there that Netflix would have picked it up in a heartbeat for multiples of what Arizona Dream made. If that's what you want to do, this book is for you.