Power-Packed Direct Mail: How to Get More Leads and Sales by Mail

by Robert W. Bly

Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising can - and you don't need a lot of money to get started. In his new book, veteran copywriter and consultant Bob Bly tells you everything you need to produce response-getting sales letters, direct-mail packages, and campaigns. For those new to direct mail or thinking about it for the first time, this book will answer questions, eliminate confusion, and give step-by-step instructions on how to make every direct mailing pay off. If you already use direct mail, the book will help you avoid common mistakes, create more effective mailings at lower costs, and generate more inquiries, leads, and sales.

349 pages, Paperback

First published January 1, 1995

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”