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Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness
"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you."
-Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works.
-Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist. The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors. Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works.
108 pages, Paperback
First published February 2, 2010
About the author
Chris Houchens
4 books3 followersChris Houchens is a marketing raconteur and writer.
His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.
Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing.
Chris Houchens has spent his entire professional career working in both media and marketing. Chris combines expertise in current trends with years of real-world experience in media and marketing to assist the organizations that trust him with their marketing strategy. Chris' work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge between traditional marketing and new media.
Chris Houchens is a dynamic professional speaker who has provided keynotes & seminars for businesses and organizations worldwide at conventions, trade shows, company retreats & business meetings. His talks are centered on many aspects of marketing, advertising, branding, social media, sales leadership, and customer service.
He has been blogging since 2005 at ShotgunConcepts.com where he takes a unique, sometimes funny, common sense look at the place where marketing, media, advertising, and brands collide.
Read Chris’ blog and find out more about his writing and speaking at http://ChrisHouchens.com or connect with Chris at twitter.com/shotgunconcepts or at facebook.com/shotgunconcepts
His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.
Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing.
Chris Houchens has spent his entire professional career working in both media and marketing. Chris combines expertise in current trends with years of real-world experience in media and marketing to assist the organizations that trust him with their marketing strategy. Chris' work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge between traditional marketing and new media.
Chris Houchens is a dynamic professional speaker who has provided keynotes & seminars for businesses and organizations worldwide at conventions, trade shows, company retreats & business meetings. His talks are centered on many aspects of marketing, advertising, branding, social media, sales leadership, and customer service.
He has been blogging since 2005 at ShotgunConcepts.com where he takes a unique, sometimes funny, common sense look at the place where marketing, media, advertising, and brands collide.
Read Chris’ blog and find out more about his writing and speaking at http://ChrisHouchens.com or connect with Chris at twitter.com/shotgunconcepts or at facebook.com/shotgunconcepts
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Displaying 1 - 1 of 1 review
February 25, 2010
Brand Zeitgeist was a quick, informative read. It addressed branding and other marketing issues, but was accessible and clear. By using specific examples, Houchens illustrates his ideas so that even those unfamiliar with marketing examples can understand them.
At a slim 90 pages, this book served as a nice entry into the concepts of brand, zeitgeist and brand strategy for me. The references and suggestions provide timely strategies and suggestions, taking into account new media sources, as well as old.
This is a great new book -- check it out!
At a slim 90 pages, this book served as a nice entry into the concepts of brand, zeitgeist and brand strategy for me. The references and suggestions provide timely strategies and suggestions, taking into account new media sources, as well as old.
This is a great new book -- check it out!
Displaying 1 - 1 of 1 review