23 ratings | 4 reviews | avg rating:4.52

Chris Houchens’s Followers (3)

Chris’s Bookshelves

read (23)
currently-reading (0)
to-read (0)

Chris’s Friends (10)

Desiree reilly

7,253 books | 2,391 friends

Darbyscloset

114 books | 529 friends

Jo Piazza

52 books | 1,012 friends

Aliceann

217 books | 1 friend

C.P.

65 books | 949 friends

Catz

2,966 books | 3,692 friends

Arup

14 books | 15 friends

Rodney J.

2 books | 1 friend

More friends…

Chris Houchens

Goodreads Author

Born

The United States

Website

http://www.ShotgunConcepts.com

Twitter

shotgunconcepts

Genre

Business & Investing, Nonfiction, Travel

Member Since

January 2009

URL

https://www.goodreads.com/shotgunconcepts

edit data

Chris Houchens is a marketing raconteur and writer.

His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.

Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing.

Chris Houchens has spent his entire professional career working in both media and marketing. Chris combines expertise in current trends with years of real-world expe ...more

143 posts
Chris Houchens's Blog

the covid keynote

I don’t do as much speaking as I used to. But if I started traveling the country again, my new signature keynote on marketing and business success during the coronavirus crisis would just be me walking down the rows of the audience; smacking each of them on the head; and repeating the mantra…

“To have a successful business, you have to unlock the doors and let customers come in the building.”

Th Read more of this blog post »

View more on Chris Houchens's website »

Like • 0 comments • flag

Published on September 14, 2020 08:01

View all 143 posts »

Combine Editions
Chris Houchens’s books

Average rating: 4.25 · 12 ratings · 1 review · 6 distinct works

	Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness 4.14 avg rating — 7 ratings — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-Line Results by Chris Houchens (Goodreads Author), Charles Weaver, Christopher Ray really liked it 4.00 avg rating — 2 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kentucky Dirt: A practical guide to vegetable gardening it was amazing 5.00 avg rating — 1 rating — published 2014	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Zeitgeist 0.00 avg rating — 0 ratings — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing by Kate Borten, Chris Houchens (Goodreads Author) 4.50 avg rating — 2 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Chris Houchens…

Upcoming Events

No scheduled events. Add an event.

rss
Chris’s Recent Updates

Chris Houchens wrote a new blog post the covid keynote I don’t do as much speaking as I used to. But if I started traveling the country again, my new signature keynote on marketing and business success dur Read more of this blog post »
Sep 15, 2020 12:12AM · like
Chris Houchens rated a book it was amazing Kentucky Dirt: A practical guide to vegetable gardening by Chris Houchens (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Feb 26, 2014 10:58AM · like
Chris Houchens added a status update: Book signing for Brand Zeitgeist on May 2nd in Bowling Green, KY more infor at http://www.facebook.com/event.php?eid...
Mar 12, 2010 08:47AM · like · see status
Chris Houchens liked Carolyn's review of Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness: "Brand Zeitgeist was a quick, informative read. It addressed branding and other marketing issues, but was accessible and clear. By using specific examples, Houchens illustrates his ideas so that even those unfamiliar with marketing examples can unders" Read more of this review »
Mar 10, 2010 01:44PM · see review
Chris Houchens rated a book it was amazing Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness by Chris Houchens (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Feb 12, 2010 01:14PM · like
Chris Houchens rated a book it was amazing The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival by Al Ries	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2010 09:21AM · like
Chris Houchens rated a book it was amazing The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Al Ries	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2010 09:21AM · like
Chris Houchens rated a book it was amazing The Fall of Advertising and the Rise of PR by Al Ries	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2010 09:20AM · like
Chris Houchens rated a book liked it Outliers: The Story of Success by Malcolm Gladwell	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 13, 2010 08:09AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Outliers by Malcolm Gladwell. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Outliers by Malcolm Gladwell <iframe id="wrongBookKindlePreviewScreen">