Chris Houchens

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Chris Houchens

Goodreads Author

The United States



Member Since
January 2009


Chris Houchens is a marketing raconteur and writer.

His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.

Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing.

Chris Houchens has spent his entire professional career working in both media and marketing. Chris combines expertise in current trends with years of real-world expe

the covid keynote

I don’t do as much speaking as I used to. But if I started traveling the country again, my new signature keynote on marketing and business success during the coronavirus crisis would just be me walking down the rows of the audience; smacking each of them on the head; and repeating the mantra…

“To have a successful business, you have to unlock the doors and let customers come in the building.”
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Published on September 14, 2020 08:01
Average rating: 4.25 · 12 ratings · 1 review · 6 distinct works
Brand Zeitgeist: Embedding ...

4.14 avg rating — 7 ratings — published 2010 — 3 editions
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A Marketer's Guide to HIPAA...

4.50 avg rating — 2 ratings — published 2006
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Achieving Customer Mindshar...

really liked it 4.00 avg rating — 2 ratings — published 2007
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Kentucky Dirt: A practical ...

it was amazing 5.00 avg rating — 1 rating — published 2014
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Brand Zeitgeist: Embedding ...

0.00 avg rating — 0 ratings
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Brand Zeitgeist

0.00 avg rating — 0 ratings — published 2010
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