Chris Houchens

Desiree...
7,253 books | 2,391 friends

Darbysc...
114 books | 529 friends

Jo Piazza
52 books | 1,012 friends

Aliceann
217 books | 1 friend

C.P.
65 books | 949 friends

Catz
2,966 books | 3,692 friends

Arup
14 books | 15 friends

Rodney J.
2 books | 1 friend

More friends…

Chris Houchens

Goodreads Author


Born
The United States
Website

Twitter

Genre

Member Since
January 2009

URL


Chris Houchens is a marketing raconteur and writer.

His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.

Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing.

Chris Houchens has spent his entire professional career working in both media and marketing. Chris combines expertise in current trends with years of real-world expe
...more

the covid keynote

I don’t do as much speaking as I used to. But if I started traveling the country again, my new signature keynote on marketing and business success during the coronavirus crisis would just be me walking down the rows of the audience; smacking each of them on the head; and repeating the mantra…

“To have a successful business, you have to unlock the doors and let customers come in the building.”
Th Read more of this blog post »
 •  0 comments  •  flag
Share on Twitter
Published on September 14, 2020 08:01
Average rating: 4.25 · 12 ratings · 1 review · 6 distinct works
Brand Zeitgeist: Embedding ...

4.14 avg rating — 7 ratings — published 2010 — 3 editions
Rate this book
Clear rating
Achieving Customer Mindshar...

by
really liked it 4.00 avg rating — 2 ratings — published 2007
Rate this book
Clear rating
Kentucky Dirt: A practical ...

it was amazing 5.00 avg rating — 1 rating — published 2014
Rate this book
Clear rating
Brand Zeitgeist: Embedding ...

0.00 avg rating — 0 ratings
Rate this book
Clear rating
Brand Zeitgeist

0.00 avg rating — 0 ratings — published 2010
Rate this book
Clear rating
A Marketer's Guide to HIPAA...

by
4.50 avg rating — 2 ratings — published 2006
Rate this book
Clear rating
More books by Chris Houchens…

Upcoming Events

No scheduled events. Add an event.

Chris’s Recent Updates

Chris Houchens wrote a new blog post

the covid keynote

I don’t do as much speaking as I used to. But if I started traveling the country again, my new signature keynote on marketing and business success dur Read more of this blog post »
Chris Houchens rated a book it was amazing
Kentucky Dirt by Chris Houchens
Rate this book
Clear rating
Chris Houchens added a status update: Book signing for Brand Zeitgeist on May 2nd in Bowling Green, KY more infor at http://www.facebook.com/event.php?eid...
Brand Zeitgeist by Chris Houchens
"Brand Zeitgeist was a quick, informative read. It addressed branding and other marketing issues, but was accessible and clear. By using specific examples, Houchens illustrates his ideas so that even those unfamiliar with marketing examples can unders" Read more of this review »
Chris Houchens rated a book it was amazing
Brand Zeitgeist by Chris Houchens
Rate this book
Clear rating
Chris Houchens rated a book it was amazing
The Origin of Brands by Al Ries
Rate this book
Clear rating
Chris Houchens rated a book it was amazing
The Origin of Brands by Al Ries
Rate this book
Clear rating
Chris Houchens rated a book it was amazing
The Fall of Advertising and the Rise of PR by Al Ries
Rate this book
Clear rating
Chris Houchens rated a book liked it
Outliers by Malcolm Gladwell
Rate this book
Clear rating
More of Chris's books…



No comments have been added yet.