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Chris Houchens

Goodreads Author

Born

The United States

Website

http://www.ShotgunConcepts.com

Twitter

shotgunconcepts

Genre

Business & Investing, Nonfiction, Travel

Member Since

January 2009

URL

https://www.goodreads.com/shotgunconcepts

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Chris Houchens is a marketing raconteur and writer.

His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.

Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing.

Chris Houchens has spent his entire professional career working in both media and marketing. Chris combines expertise in current trends with years of real-world expe ...more

143 posts
Chris Houchens's Blog

the covid keynote

I don’t do as much speaking as I used to. But if I started traveling the country again, my new signature keynote on marketing and business success during the coronavirus crisis would just be me walking down the rows of the audience; smacking each of them on the head; and repeating the mantra…

“To have a successful business, you have to unlock the doors and let customers come in the building.”

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Published on September 14, 2020 08:01

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Chris Houchens’s books

Average rating: 4.25 · 12 ratings · 1 review · 6 distinct works

	Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness 4.14 avg rating — 7 ratings — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing by Kate Borten, Chris Houchens (Goodreads Author) 4.50 avg rating — 2 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-Line Results by Chris Houchens (Goodreads Author), Charles Weaver, Christopher Ray really liked it 4.00 avg rating — 2 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kentucky Dirt: A practical guide to vegetable gardening it was amazing 5.00 avg rating — 1 rating — published 2014	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Zeitgeist 0.00 avg rating — 0 ratings — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars