Pentagram Marks [Soft Cover Book] Published 2010

by Pentagram

The four hundred marks reproduced in this book represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs andsocieties, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable.

Previously only distributed in a limited edition, this invaluable book is now made available in a paperback version and will provide inspiration for all graphic designers working on identity projects.

Genres: Design

408 pages, Paperback

First published January 1, 2010

Reviews

[Julia · Rating 3 out of 5]

Un catálogo de símbolos, la única descripción que acompaña el logotipo es el nombre de la empresa/cliente y fecha en que se hizo. Pentagram tiene la particularidad de presentar programas de identidad con símbolos muy sencillos que a simple vista parecen realizados sin mayor esfuerzo pero que están cargados de significado, tienen una fuerte justificación y están íntimamente ligados a algún aspecto del origen del nombre, el giro de la compañía, un detalle de la arquitectura de la empresa, etc; cada elemento tiene siempre un porqué y sería interesante tener una descripción más amplia de cada símbolo para juzgarlos mejor no solo por su valor estético si no por su funcionalidad y efectividad como solución gráfica.

[Parka · Rating 5 out of 5]

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(More pictures at parkablogs.com)

This is an exceptionally good collection of logos from Pentagram. Even though it's printed in black and white, the logos are visually strong, distinct and classy. The variety of style is great and varied. The client list is also impressive, from small businesses to well known corporations.

Highly recommended to logo designers.

[Joséphine · Rating 4 out of 5]

Each logo commands one page, giving it ample space to breathe. I think this is a good decision because logo compendiums can be very overwhelming when logos are presented in a grid. Also, the logos are all printed in black & white, which draws greater attention to their form. I think Pentagram Marks is a good reference book for anyone interested in logo design.