Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design

by Peleg Top, Jonathan Cleveland

Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.

Genres: Design

288 pages, Hardcover

First published February 1, 2010

Reviews

[Tallulah A. · Rating 4 out of 5]

Inspiring. "Designing for the Greater Good" is a coffee table book that covers the best in multiple design styles and approaches (from traditional to pushing the envelope). It includes numerous illustrated examples and some interesting cases studies. Even after multiple flip throughs, there's still something new to see.

[Sam Bell · Rating 5 out of 5]

Ordered this one after an email from a group I belong to. Thought it might lend some inspiration to the Marketing department given all of the fundraiser projects we work on. This is a fantastic book to look at and read through, some of the creativity in it are just out of this world.

[Alix · Rating 5 out of 5]

This book is really beautiful, interesting and helpful. I wish Peleg Top would do a new one every year (and that I could afford to buy it every year).