Blogging to Drive Business: Create and Maintain Valuable Customer Connections

by Eric Butow, Rebecca Bollwitt

Butow, Eric, Bollwitt, Rebecca

Genres: Business, Nonfiction

179 pages, Paperback

First published December 23, 2009

Reviews

[Katie Kunsman · Rating 5 out of 5]

This is a good “basic” guide to blogging and your business. It has ideas on marketing using the Internet, creating a strategy, getting readers (i.e. customers), the importance of linking with other web and blog sites, checking your rank and much more. It is peppered with case studies (many from large corporations) and more than a few good ideas. It also deals with the nuts-and-bolts issues such as finding authors within your company, protecting your content and dealing with negative feedback. Whether you have a small or large company, if you are tasked with doing it yourself or supervising others, I would highly recommend this book.

Katie Kunsman
Vehicle Inspection Systems
www.vischeck.net

[Tee Jay · Rating 3 out of 5]

Blogging to Drive Business was a pretty interesting read. It provides an overview of what blogging is and what it entails, and also how to use the technology specifically for business purposes. This is timely information, as more and more businesses have already harnessed blogging technology.
Blogging to Drive Business is a quick read, is written with brevity, and provides readers with a multitude of contemporary ideas and options to think about before starting a blog. For anyone interested in starting a blog, or improving an already existent company blog, Blogging to Drive Business should be one of the first books sought on the subject.

[Hashim Al-Zain · Rating 5 out of 5]

This book really helps readers who are unfamiliar with the technical aspect of blogging and its impact on one's business gain a good holistic understanding of this devision of social media. Very easy-to-read book.

[Bruce Kirby · Rating 4 out of 5]

A real hands-on approach to blogging that will become that is a social media classic. I would recommend to anyone who wants to blog for their business.

[Anthony Zappia · Rating 3 out of 5]

This book is mainly aimed at people working for companies, i.e. setting up a blog for a company or business. However it does have lots of good tips for anyone wishing to use blogs as a way to create new income streams or market an existing business.